In this episode of Slideshow with Dave Hayward, Dave Hayward chats with Allie Lichtenberg — founder of Adlucem and programmatic media expert — about the surprising intersections between creativity, advertising, and the very first personal brands.
We explore Allie’s career journey, from biology and art major to digital media entrepreneur, and how her childhood passion for architecture (and a certain love of LEGO sets) still shapes her work today. Along the way, we also dive into:
- How advertisers collect and use audience data (and what’s changing fast)
- Why first-party data is every brand’s secret weapon
- The unexpected lessons Allie draws from her hero, architect Frank Lloyd Wright
- The surprising connection between structure and creativity
If you’re curious about how great media buying really works, or how to build your personal brand with heart and authenticity — this one’s for you.
Social links
Follow Ad Lucem on LinkedIn.
Connect with Dave and Allie on LinkedIn.
Slideshow with Dave Hayward podcast links