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AI | Marketing

An epic AI speed run with Mike Bayly, AI Corner and Allexive

Dave Hayward

Dave Hayward

Founder Europa Creative Partners

November 23, 2025

Mike Bayly, Allexive and The AI Corner

There are two kinds of AI content right now: the breathless “it can do everything!” hype and the doom-laden “robots are coming for your job” think pieces.

This episode is neither.

Instead, it’s a real-time attempt to use AI in an actual creative workflow. No slides, no scripts, just me and Mike Bayly building a (surprisingly decent) product marketing plan from scratch.

You’ll see where AI shines, where it stumbles, and where human brains still matter (spoiler: it’s everywhere). Along the way, we talk about creative friction, the joy of constraints, and how AI is reshaping product thinking and brand strategy.

This one’s for the strategists, marketers, founders, and anyone trying to figure out how to use AI without losing their own voice.

We appreciate you liking and subscribing on your favourite platform of choice, and even taking the time to give us a review! 

Chapters

  • 00:00 Introduction and Crossover Concept
  • 00:58 AI Corner and Its Purpose
  • 03:29 Demo-Based Exploration of AI Tools
  • 06:18 The Reality of AI Outputs
  • 09:04 The Role of AI in Communication
  • 12:05 AI as a Leveler for Businesses
  • 14:25 Prototyping and Rapid Development with AI
  • 17:10 Planning a Micro Launch Initiative
  • 20:09 Generating Ideas for Product Launch
  • 22:40 Deep Research and Competitor Insights
  • 24:22 Exploring Four Square and Its Competitors
  • 25:31 Using AI Tools for Product Development
  • 27:29 Creating a Product Mockup and Marketing Strategy
  • 28:37 The Impact of Generative UI on User Experience
  • 32:21 Leveraging AI for Efficient Research and Insights
  • 35:26 Finalising Product Details and Launch Strategy
  • 41:40 Wrap Up

Keywords:

AI, marketing, product launch, demo, technology, collaboration, innovation, communication, tools, strategy

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      Dave Hayward

      Dave Hayward

      Founder  Europa Creative Partners

      Dave, the founder of Europa Creative Partners, has over twenty years of experience in sales and marketing. He reserves the right to shoehorn in his interests such as astronomy and sport into our company blog.
      Contact Dave for a no-obligation consultation.
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