About Us

We’re a strategic brand and marketing practice. We help leaders in scaling businesses, enterprise, and government build a brand that surrounds their buyers, warms their pipeline and lifts their price. From there, our boutique team of specialists shifts from strategy to enduring performance.

Without someone holding me accountable, the work drifts. As managing director, I have just too many distractions. You need two things: a systematic approach and a willingness to challenge.

Kim Voon, Managing Director, Insight OnlineKim VoonManaging Director, Insight Online

At my last company, Europa Creative Partners was our marketing department. They truly felt like part of the business. If I was busy, it was taken care of.

Ed Ortega, Co-founder, Machine & FolkEd OrtegaCo-founder, Machine & Folk

Dave has been a huge supporter for us since the beginning. He’s always available to give some candid advice and feedback. He’s funny as hell and an all-round great guy.

Francesca Blomfield, General Manager, Revved.Francesca BlomfieldGeneral Manager, Revved.
Dave Hayward

Built for businesseswith complicated things to sell

Most of our clients have a smart, complex product. Their buyers don’t care how it’s made. They want to know what’s in it for them. We help them say that simply, then build the marketing that brings the work in.

“Dave boosted our visibility and grew our customer base. He became a trusted friend to the business.”

Dane Tatana

CEO, Journey, Rating

Our Customers
Dave Hayward

About Dave

Dave Hayward has spent over two decades growing brands, from global names like ANZ, AIG and Nike to high-growth homegrown successes. He has worked on three World Cups (Rugby 2011, Cricket 2015 and FIFA U-20 2015) and held senior leadership roles, including CMO of Auckland Rugby League and Journey, and GM Marketing at Datacom.

Today, he helps leaders in scaling businesses, enterprise and government build brands that earn trust and bring in revenue, starting with strategy and staying through to performance. He also hosts Slideshow with Dave Hayward, a podcast about marketing, AI, business and society, and writes the Bright Objects newsletter on brand and the business of getting noticed.

Our Story

Europa Creative Partners is a brand-focused B2B consultancy. We work with scaling businesses, enterprise and government alike, helping each one build a brand that earns attention, trust and a better price in its market. Brand is where we start, because in B2B it is the foundation that everything else stands on.

From there, our boutique team translate that strategic nous into enduring performance. The people who set the strategy are the ones who deliver it, carrying the brand through to the marketing that drives revenue. Senior thinking and real delivery, in one place.

Our approach to B2B brand strategy

Our Difference

Strategy first.

Where you’ll compete and how you’ll win, before anyone talks tactics.

Senior people, start to finish.

The people who set the strategy are the ones who deliver it.

A commercial lens.

Brand only earns its keep when it builds reputation, pipeline and revenue.

We practise what we preach.

A newsletter, a podcast and a steady LinkedIn habit bring in our own work.

What we believe

Strategy is how you win. A list of activities isn’t a strategy.

Marketing has two jobs: build the brand and bring in sales. Do both at once.

Most buyers decide before they ever talk to you. Be known before they’re ready.

A strategy is only as good as its execution.

What others sayabout us

“Dave’s leadership turned our marketing around, boosting visibility and significantly growing our customer base. His energy, humour, and networking skills made him more than a CMO – he became a trusted friend to the business.”

Dane Tatana,
CEO – Journey
“Dave’s creativity, relationship-building, and relentless commitment made our complex FIFA project a success. He brings out the best in everyone and always delivers.”
Anastasia Dailianis
Fmr Project Manager ATEED FIFA U-20 World Cup
“Dave combines warmth, strategic thinking, and action. His leadership and client focus consistently drive results – he gets things done.”
Andrew Smith
Executive Creative Director – Dave Clark
“Forward-thinking, calm under pressure, and always fun to work with – Dave turns ideas into impactful strategies that deliver real results.”
Gregor Jameson
Partner – Studio Almond

Subscribe to Bright ObjectsB2B marketing for business & tech leaders

A weekly newsletter on brand, marketing strategy and AI, told through real stories, with the odd detour into art and astronomy. “You can tell real humans with real expertise are behind it.” Javier Yebenes, Foster Moore.

Subscribe, watch and listen here:

The podcast wherebig ideas meet practical execution

Slideshow with Dave Hayward is our video podcast: long-form conversations with people who know their field. Guests have included Descript CEO Laura Burkhauser, strategist Alex M H Smith and serial founder Dante St James. The subjects: strategy, marketing, AI, and what it really takes to grow a business.

Ready forgrowth?

Tell us where you want to win. We’ll show you what it takes, from the strategy through to the marketing that brings the work in.