Brand and marketing strategy for smart, complicated businesses.
From strategic nous to the marketing that brings the work in.
Europa Creative Partners is a strategic B2B brand and marketing practice for enterprise, government and growing tech businesses. We help you explain what you do in a way buyers care about, build the reputation that gets you on the shortlist, then run the marketing that brings the work in. Consultancy on its own, or with delivery.
My operational, accounting and admin systems are so tight they can run without me. Marketing wasn’t. If I wasn’t focused on it, sales fell to pieces. So I partnered with Dave and Europa Creative Partners to design and build a marketing system that doesn’t depend on me.
The problems we solve
Brand and marketing strategy that performs.
Buyers don't get what you do
Your work is smart and complicated, and hard to explain. So buyers fill the gap themselves, or pick the option they understand. We find the words that make the value obvious, and get your whole team saying them the same way.
Buyers decide before you're in the room
Most B2B buyers have ranked their shortlist before they call anyone. If they don’t already know and trust you, you start cold and end up competing on price. We build the reputation that gets you on the list and into the first call.
Your marketing runs on heroics
Marketing happens when someone finds time for it, so the pipeline swings between flat out and empty, and nobody can say what’s working. We set the strategy and build the system that keeps running, whether your team runs it or we do.
About Dave
Brand and marketing expert.
Dave Hayward has spent two decades leading marketing for some of the world’s biggest stages and boldest brands, whilst being equally adept at working with fast- growing founder-led businesses.
He hosts the Slideshow with Dave Hayward interview podcast and writes the Bright Objects newsletter, where he thinks out loud about brand and the strange business of getting noticed.
A few of the businesses we’ve worked with.
Latest from Slideshow
Our video podcast. Long-form conversations with people who know their field, including Descript CEO Laura Burkhauser, strategist Alex M H Smith and serial founder Dante St James.
Chanel Clark: how to build a community for your business
Kim Voon: performance marketing, AI search and the missing leads
Alex M H Smith: Why your moat is crumbling
What others say about us
“We were invisible. Dave boosted our visibility, grew our customer base, and became more than a CMO — he became a trusted partner.”
Dane Tatana
CEO – JOURNEY
“Calm under pressure, forward-thinking, and fun to work with. Dave turned our ideas into strategies that delivered real growth.”
Gregor Jameson
Commercial Director – Studio Almond
“Warm, strategic, action-oriented. Dave’s client focus consistently drives results — he gets things done.”
Andrew Smith
Executive Creative Director – Dave Clark
Insights
The B2B marketing funnel: what most businesses miss in the middle
A B2B marketing funnel explained in plain English: the three stages, why most businesses leave the middle empty, and how one startup added $2m in 18 months.
Gall’s Law: why your big idea should start small
Gall's Law says that every complex system that works grew out of a simple system that worked. It's a 50-year-old rule of thumb from a slightly...
Is your strategy bullsh*t? How to write a business strategy that holds up
Most business strategies are goals dressed up as plans, generic to-do lists or fluff. How to test yours, and how to write one that gives your team direction.
How we helpbusinesses like yours
Strategic leadership
Strategy is how you win. We work out where you should compete and why buyers should choose you, then turn it into a plan your leadership team can act on.
Brand building
A strong brand connects with the people that matter most to you. We help you articulate what makes your business and your leaders meaningfully different and translate that into business and personal brands that people trust, buy from, and talk about.
Demand generation
Awareness is nice, but performance pays the bills. We design marketing systems that turn attention into revenue blending content, campaigns, and conversion strategy to build consistent, high-quality pipeline. Less noise. More signal. Measurable results.
Scaling systems
Growth only sticks when it runs on good systems. We set up the CRM, automation, reporting and AI workflows that let a small team market like a much bigger one.
Senior thinking and real delivery, in one team.
Diagnose: where you’ll win, and why buyers should choose you
Build the brand: the foundation everything else stands on
Run the engine: marketing that brings in pipeline, measured against revenue
Take one step or all three. Either way, the thinking and the doing stay joined up.
To find out how this system works in practice
Subscribe to Bright Objects B2B marketing for business & tech leaders
Ready forgrowth?
Tell us where you want to win. We’ll show you what it takes, from the strategy through to the marketing that brings the work in.