Brand and marketing strategy for smart, complicated businesses.
From strategic nous to the marketing that brings the work in.
Europa Creative Partners is a strategic B2B brand and marketing practice for enterprise, government and growing tech businesses. We help you explain what you do in a way buyers care about, build the reputation that gets you on the shortlist, then run the marketing that brings the work in. Consultancy on its own, or with delivery.
The problems we solve
Brand and marketing strategy that performs.
Buyers don't get what you do
Your work is smart and complicated, and hard to explain. So buyers fill the gap themselves, or pick the option they understand. We find the words that make the value obvious, and get your whole team saying them the same way.
Buyers decide before you're in the room
Most B2B buyers have ranked their shortlist before they call anyone. If they don’t already know and trust you, you start cold and end up competing on price. We build the reputation that gets you on the list and into the first call.
Your marketing runs on heroics
Marketing happens when someone finds time for it, so the pipeline swings between flat out and empty, and nobody can say what’s working. We set the strategy and build the system that keeps running, whether your team runs it or we do.
A few of the businesses we’ve worked with.
About Dave
Brand and marketing expert.
Dave Hayward has spent two decades leading marketing for some of the world’s biggest stages and boldest brands, whilst being equally adept at working with fast- growing founder-led businesses.
He hosts the Slideshow with Dave Hayward interview podcast and writes the Bright Objects newsletter, where he thinks out loud about brand and the strange business of getting noticed.
Dave works across the spectrum. For enterprise and government, he leads brand transformation at the leadership level through to the activation that takes it to market. For founders building fast, brand-led growth and the demand generation that turns reputation into pipeline.
Articles and resources, made for you.
Writing on brand, B2B marketing and AI for business and tech leaders. Practical, opinionated, and written by people who do the work.
Dave Hayward
From brand to performance. Always focused on growth.
We built this practice because we got tired of the two bad options in B2B marketing: expensive consultancies that hand over a strategy and vanish, and agencies that put senior names on the pitch and juniors on delivery. So we built something leaner. A boutique team of senior specialists who do the thinking and then do the doing, from brand strategy through to the marketing that performs.
How we helpbusinesses like yours
Strategic leadership
Strategy is how you win. We work out where you should compete and why buyers should choose you, then turn it into a plan your leadership team can act on.
Brand building
A strong brand connects with the people that matter most to you. We help you articulate what makes your business and your leaders meaningfully different and translate that into business and personal brands that people trust, buy from, and talk about.
Demand generation
Awareness is nice, but performance pays the bills. We design marketing systems that turn attention into revenue blending content, campaigns, and conversion strategy to build consistent, high-quality pipeline. Less noise. More signal. Measurable results.
Scaling systems
Growth only sticks when it runs on good systems. We set up the CRM, automation, reporting and AI workflows that let a small team market like a much bigger one.
Why us
Strategy first.
We start with how you’ll win, then decide what to do.
Senior people, start to finish.
A commercial lens.
We practise what we preach.
Subscribe, watch and listen here:
The podcast where big ideas meet practical execution
Senior thinking and real delivery, in one team.
Diagnose: where you’ll win, and why buyers should choose you
Build the brand: the foundation everything else stands on
Run the engine: marketing that brings in pipeline, measured against revenue
Take one step or all three. Either way, the thinking and the doing stay joined up.
To find out how this system works in practice
What others say about us
“We were invisible. Dave boosted our visibility, grew our customer base, and became more than a CMO — he became a trusted partner.”
Dane Tatana
CEO – JOURNEY
“Calm under pressure, forward-thinking, and fun to work with. Dave turned our ideas into strategies that delivered real growth.”
Gregor Jameson
Commercial Director – Studio Almond
“Warm, strategic, action-oriented. Dave’s client focus consistently drives results — he gets things done.”
Andrew Smith
Executive Creative Director – Dave Clark
Ready forgrowth?
Tell us where you want to win. We’ll show you what it takes, from the strategy through to the marketing that brings the work in.
Latest from Slideshow
Long-form conversations with people who know their field.
Subscribe to Bright Objects B2B marketing for business & tech leaders
Insights
Why your B2B marketing isn’t working (and what to do about it)
If your B2B marketing has stopped working, the algorithm probably isn’t the problem. Abundance is. Why effort now signals trust, and three ways to cut through.
The B2B buyer journey: how buyers decide before you meet
Most of the B2B buyer journey happens before the first sales meeting. What the research says, and how a steady content engine reaches buyers while they decide.
Media: Dave Hayward speaking at Revved. Write-Offs
Get a room full of the smartest, most ambitious, most fun people in the business. Then ask them to talk about the worst calls of their careers. That...