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Avi Shenkin, End User: Scaling unreasonable hospitality with AI

Dave Hayward

Dave Hayward

Founder Europa Creative Partners

December 16, 2025

Slideshow with Dave Hayward, ep 12

In this episode of Slideshow, I spoke with Avi Shenkin, founder of End User, about her journey from a full-stack developer to an entrepreneur focused on creating purposeful technology.

The show’s theme is the concept of unreasonable hospitality, which emphasises the importance of going beyond basic service to create memorable customer experiences. Avi shares insights on how technology, particularly AI, can help scale these personalised experiences while maintaining a human touch.

The conversation highlights the need for validation in software development, the emotional connections that are created through intentional service, and the future of business in a world increasingly influenced by automation and AI.

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    Chapters

    00:00 Introduction to Unreasonable Hospitality
    02:50 Understanding Product-Market Fit
    06:39 The Concept of Unreasonable Hospitality
    10:17 Creating Memorable Experiences
    13:59 Scaling Unreasonable Hospitality with Technology
    19:24 Creating Personalised Itineraries
    20:21 The Difference Between Service and Hospitality
    21:20 Unreasonable Consistency in Customer Experience
    24:25 Innovative Onboarding Experiences
    28:46 Moments of Unreasonable Listening
    34:32 Leveraging AI for Competitive Advantage
    38:42 Wrap Up

    Keywords

    technology, entrepreneurship, unreasonable hospitality, customer experience, AI, innovation, software development, business strategy, validation, scaling

    If you know your business is all steak and needs some sizzle….. we’d love to hear from you.

    Dave Hayward

    Dave Hayward

    Founder  Europa Creative Partners

    Dave, the founder of Europa Creative Partners, has over twenty years of experience in sales and marketing. He reserves the right to shoehorn in his interests such as astronomy and sport into our company blog.
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