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AI in marketing: exciting or existential?
In this episode, Tim Sharp of GEN8 joins host Dave Hayward in discussing the transformative impact of AI on marketing, exploring both the exciting opportunities and the existential challenges it presents.
We chat about the need for marketers to adapt to new technologies while maintaining the core principles of their craft. The conversation explores the capabilities of generative AI, the evolution of creative processes, the value of experience, and the ethical considerations surrounding the use of AI in marketing.
Not talked about enough, but we do: the risks associated with virtual agents and the necessity for governance in this rapidly changing landscape.
Slideshow with Dave Hayward is a production of Europa Creative Partners, high-growth B2B marketing for ambitious brands.
Keywords AI, marketing, generative AI, upskilling, governance, digital marketing, marketing strategy, ethical considerations, virtual agents, creative processes.