About Us

We’re a strategic brand and marketing practice. We help leaders in scaling businesses, enterprise, and government build a brand that surrounds their buyers, warms their pipeline and lifts their price. From there, our boutique team of specialists shifts from strategy to enduring performance.

Dave Hayward

High-growth B2Bmarketing for ambitious brands

We’re Europa Creative Partners, and we help founders and leadership teams grow through smarter marketing. Our model combines senior marketing leadership with a full-service B2B team and AI-driven systems.

“Dave boosted our visibility and grew our customer base. He became a trusted friend to the business.”

Dane Tatana

CEO, Journey, Rating

Our Customers
Dave Hayward

About Dave

Dave Hayward has spent over two decades growing brands, from global names like ANZ, AIG and Nike to high-growth homegrown successes. He has worked on three World Cups (Rugby 2011, Cricket 2015 and FIFA U-20 2015) and held senior leadership roles, including CMO of Auckland Rugby League and Journey, and GM Marketing at Datacom.

Today, he helps leaders in scaling businesses, enterprise and government build brands that earn trust and bring in revenue, starting with strategy and staying through to performance. He also hosts Slideshow with Dave Hayward, a podcast about marketing, AI, business and society, and writes the Bright Objects newsletter on brand and the business of getting noticed.

Our Story

Europa Creative Partners is a brand-focused B2B consultancy. We work with scaling businesses, enterprise and government alike, helping each one build a brand that earns attention, trust and a better price in its market. Brand is where we start, because in B2B it is the foundation that everything else stands on.

From there, our boutique team translate that strategic nous into enduring performance. The people who set the strategy are the ones who deliver it, carrying the brand through to the marketing that drives revenue. Senior thinking and real delivery, in one place.

Our approach to B2B brand strategy

Our Difference

Brand and marketing consultancy

Senior strategic thinkers working with scaling businesses, enterprise and government.

Performance marketing and demand generation.

Outbound and inbound, content-led, AI-enriched and automated outreach.

Full-service capability.

From website development to SEO, copywriting to marketing automation.

Revenue focus.

Great marketing, driving sales results.

What we believe

Marketing should be directly tied to revenue

Long-term positioning matters as much as short-term results

AI makes marketing smarter, faster, and more precise… if you use it well

Good strategy + consistent execution beats “big campaign” thinking every time

What others sayabout us

“Dave’s leadership turned our marketing around, boosting visibility and significantly growing our customer base. His energy, humour, and networking skills made him more than a CMO – he became a trusted friend to the business.”

Dane Tatana,
CEO – Journey
“Dave’s creativity, relationship-building, and relentless commitment made our complex FIFA project a success. He brings out the best in everyone and always delivers.”
Anastasia Dailianis
Fmr Project Manager ATEED FIFA U-20 World Cup
“Dave combines warmth, strategic thinking, and action. His leadership and client focus consistently drive results – he gets things done.”
Andrew Smith
Executive Creative Director – Dave Clark
“Forward-thinking, calm under pressure, and always fun to work with – Dave turns ideas into impactful strategies that deliver real results.”
Gregor Jameson
Partner – Studio Almond

Subscribe to Bright ObjectsYour essential marketing & tech insights

Warm personal stories wrapped around solid business, revenue and marketing strategy, how-tos, technology discussion (especially AI), philosophies and tactics. Occasionally, we’ll talk about personal productivity and things important to us (like astronomy and dogs).

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The podcast wherebig ideas meet practical execution

Slideshow with Dave Hayward is our podcast where big ideas meet practical storytelling. Each guest brings a slide deck or a piece of technology to demo, sparking conversation that blends sharp insights with real-world examples. From AI to brand strategy, Dave sits down with founders, marketers, and creative leaders to unpack how they think, work, and grow.

Ready forgrowth?

Contact us to find out how we can help you achieve your business goals with tailored sales and marketing strategies and specialist services.