About Us

A different kind of fractional CMO + B2B marketing agency model

High-growth B2Bmarketing for ambitious brands

We’re Europa Creative Partners, and we help founders and leadership teams grow through smarter marketing. Our model combines senior marketing leadership with a full-service B2B team and AI-driven systems.

“Dave boosted our visibility and grew our customer base. He became a trusted friend to the business.”

Dane Tatana

CEO, Journey, Rating

Our Customers

OurStory

Europa Creative Partners was born from a simple idea: leaders shouldn’t have to choose between top-tier marketing leadership and practical, scalable execution. We saw too many businesses with great products but lacking senior marketing firepower, the diverse marketing specialists required for demand-generating performance marketing, and/or an expensive agency or consultants who fail to execute. 

So, we built what we wished existed: fractional CMO leadership, backed by a boutique B2B team, with AI and performance marketing integrated from day one. It’s lean where it should be, full-service where it matters, and focused entirely on growth.

Dave has spent over two decades helping brands grow from global icons like ANZ, AIG, and Nike, to high-growth, homegrown successes.

AboutDave

Dave Hayward has spent over two decades helping brands grow from global icons like ANZ, AIG, and Nike, to high-growth, homegrown successes. He has worked on three World Cups (Rugby 2011, Cricket 2015, FIFA U-20 2015) and held senior leadership roles, including CMO of Auckland Rugby League and JOURNEY, and GM, Marketing at Datacom.

Now helps ambitious founders and leaders unlock growth through better marketing systems. He’s also the host of Slideshow with Dave Hayward, a podcast that explores marketing, AI, business, and society.

OurDifference

Fractional CMO leadership and consultancy.

Senior strategic thinking without the full-time cost.

Performance marketing and demand generation.

Outbound and inbound, content-led, AI-enriched and automated outreach.

Full-service capability.

From website development to SEO, copywriting to marketing automation.

Revenue focus.

Great marketing, driving sales results.

What webelieve

Marketing should be directly tied to revenue

Long-term positioning matters as much as short-term results

AI makes marketing smarter, faster, and more precise… if you use it well

Good strategy + consistent execution beats “big campaign” thinking every time

What others sayabout us

“Dave’s leadership turned our marketing around, boosting visibility and significantly growing our customer base. His energy, humour, and networking skills made him more than a CMO – he became a trusted friend to the business.”

Dane Tatana,
CEO – Journey
“Dave’s creativity, relationship-building, and relentless commitment made our complex FIFA project a success. He brings out the best in everyone and always delivers.”
Anastasia Dailianis
Fmr Project Manager ATEED FIFA U-20 World Cup
“Dave combines warmth, strategic thinking, and action. His leadership and client focus consistently drive results – he gets things done.”
Andrew Smith
Executive Creative Director – Dave Clark
“Forward-thinking, calm under pressure, and always fun to work with – Dave turns ideas into impactful strategies that deliver real results.”
Gregor Jameson
Partner – Studio Almond

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Warm personal stories wrapped around solid business, revenue and marketing strategy, how-tos, technology discussion (especially AI), philosophies and tactics. Occasionally, we’ll talk about personal productivity and things important to us (like astronomy and dogs).

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The podcast wherebig ideas meet practical execution

Slideshow with Dave Hayward is our podcast where big ideas meet practical storytelling. Each guest brings a slide deck or a piece of technology to demo, sparking conversation that blends sharp insights with real-world examples. From AI to brand strategy, Dave sits down with founders, marketers, and creative leaders to unpack how they think, work, and grow.

Ready forgrowth?

Contact us to find out how we can help you achieve your business goals with tailored sales and marketing strategies and specialist services.