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Kerry Milne: Personal brand without the cringe

Dave Hayward

Dave Hayward

Founder Europa Creative Partners

February 26, 2026

Slideshow with Dave Hayward, Ep 1, Season 2 (#14)

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No “seven-figure consulting entrepreneurs” here! How do you show up online in a way that is consistent with you and your values? This episode is a lot of fun – hilarious, creative, and strategic.

⁠In this episode of Slideshow, host Dave Hayward speaks with Kerry Milne, founder and MD of GAP. Strategic Marketing, about the often-misunderstood concept of personal branding.

The conversation challenges common misconceptions about personal brand and reframes it as intentional reputation management for business leaders. Kerry shares her unique approach, drawing from her father’s example as a small-town bank manager in 1980s Western Australia, to demonstrate how consistency and authenticity have always been at the heart of building trust.

The discussion covers practical frameworks for defining your voice, signature beliefs, and content pillars, while addressing common concerns about appearing “braggy” or inauthentic. Kerry also shares insights from Dave’s personal brand assessment, demonstrating how the process works in real time.

 

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    Produced by ⁠Europa Creative Partners⁠

    Chapters

    00:00 Introduction: Confronting Personal Brand Scepticism
    03:04 Kevin Milne: The Original Personal Brand
    08:50 Why Personal Brand Matters for Commercial Success
    13:42 Liberation Through Audience Definition
    19:24 The Fellow Travelers Philosophy
    24:08 Vulnerability vs. Empathy in Professional Settings
    28:46 Finding Your Voice After Corporate Conformity
    34:32 The Five Components of Personal Brand
    40:15 Credibility vs. Authority: Understanding the Difference
    48:20 Dave’s Personal Brand Revealed: The Chaos Monk
    55:37 Content Pillars and the Redo Paradox
    62:14 Networking Strategy and Channel Selection
    68:30 Dave’s Blueprint Analysis and Implementation
    75:12 Wrap Up

    Keywords

    personal branding, reputation management, professional development, LinkedIn strategy, content strategy, business leadership, authenticity, consistency, entrepreneurship, career development, personal brand framework

    If you know your business is all steak and needs some sizzle….. we’d love to hear from you.

    Book a time
    Dave Hayward

    Dave Hayward

    Founder  Europa Creative Partners

    Dave, the founder of Europa Creative Partners, has over twenty years of experience in sales and marketing. He reserves the right to shoehorn in his interests such as astronomy and sport into our company blog.
    Contact Dave for a no-obligation consultation.
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