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Slideshow Episode 2: Creativity, programmatic marketing, and the original personal brander — with Allie Lichtenberg

Dave Hayward

Dave Hayward

Founder Europa Creative Partners

April 27, 2025

 

In this episode of Slideshow with Dave Hayward, Dave Hayward chats with Allie Lichtenberg — founder of Adlucem and programmatic media expert — about the surprising intersections between creativity, advertising, and the very first personal brands.

We explore Allie’s career journey, from biology and art major to digital media entrepreneur, and how her childhood passion for architecture (and a certain love of LEGO sets) still shapes her work today. Along the way, we also dive into:

  • How advertisers collect and use audience data (and what’s changing fast)
  • Why first-party data is every brand’s secret weapon
  • The unexpected lessons Allie draws from her hero, architect Frank Lloyd Wright
  • The surprising connection between structure and creativity

If you’re curious about how great media buying really works, or how to build your personal brand with heart and authenticity — this one’s for you.

Follow Ad Lucem on LinkedIn.
Connect with Dave and Allie on LinkedIn.

 

 

If you know your business is all steak and needs some sizzle….. we’d love to hear from you.

Book a time
Dave Hayward

Dave Hayward

Founder  Europa Creative Partners

Dave, the founder of Europa Creative Partners, has over twenty years of experience in sales and marketing. He reserves the right to shoehorn in his interests such as astronomy and sport into our company blog.
Contact Dave for a no-obligation consultation.
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