This is part 3 of a 3 part series about fractional CMOs and marketing-as-a-service models. Click here for part 1, which introduces the rise of the fractional CMO. Part 2 is about our processes, flexibility, and results.
Traditional fractional CMO vs. how we do things
The traditional fractional (or part-time) CMOs model involves offering strategy and guidance, usually ringfenced to a specific number of days of the week.
We do things differently. For us, it’s about outcomes and value, not time. If you need a high-level strategy, we’ve got you covered. Do you need content, ads, SEO, or web design? We do that, too. Think of it as having a CMO plus an entire marketing team—without the full-time overhead. This hybrid model is sometimes called marketing-as-a-service.

Europa Creative Partners are a team of specialists on demand. Like a crack team of secret agents, we swoop in when needed.
It’s not just about what we do but also how we work. We’re here to advance ideas, experiment, and transform a process that often feels stale or mechanical into one that is collaborative and fun.
Marketing works best when it feels human, there’s room to experiment, and when the strategy is supported by people who can implement it.
Who this works for (and who it doesn’t)
This model isn’t for everyone. Some companies have a solid marketing team but need fresh eyes on strategy (we’d suggest a project-based engagement with us) or they want to keep everything in-house.
If you’re in that middle space, where you need senior marketing leadership but a full-time hire isn’t realistic or working, and/or your marketing feels fractured and disconnected: a fractional CMO might be a good fit for you.
And if you want something even better: a fractional CMO with a built-in execution team, deep technical expertise, and the ability to scale as you grow… that’s where we come in.

Are we your perfect fit?
Is this you?
Our clients generally look like this:
- They’re B2B businesses
- Marketing or located in Australia, New Zealand, USA, or Europe
- Often small-to-medium (5-150 staff)
- Tech, innovation, or IT companies
- Products and services that are hard-to-market (e.g., consultative-led services)
- Seeking growth, revenue, new customers, leads
- Want to improve their brand and reputation
These are great signs we’re a good fit for you. Our current clients include JOURNEY (Asia Pacific, Europe, and North America), Machine & Partners (USA), Figure8 (Australia and New Zealand), and EPIT (New Zealand).
That said, we work with a couple of outliers, and I’ve been in marketing for over twenty-five years, so I’ve worked in several industries and marketing flavours.
Some examples: one client is an enterprise business with 10,000 employees. We also work on a couple of B2C and e-commerce brands. We’re experienced in various industries, including automotive, logistics, finance, and healthcare.
Why choose our model?
Our approach combines the strategic expertise of a fractional CMO with the execution capabilities of a marketing agency. This means:
- Strategic leadership without the full-time salary: You get senior marketing expertise at a fraction of the cost of a full-time hire.
- Complete execution team: Unlike traditional fractional CMOs who only advise, we have a team that can execute the strategy.
- Flexibility and scalability: Scale up during growth periods or product launches, and scale back during quieter times.
- Fast results: Our model is designed to deliver measurable outcomes within the first three months.
- Tech expertise: We offer best-in-class AI and martech knowledge without requiring you to invest in building that capability internally.
Think we might be a good fit? Let’s find out.
If you’ve read this far and are nodding along, chances are we could create something special together. Whether you need a comprehensive marketing partner or want to explore options, the next step is simple – let’s have a conversation.
Let’s book a 20-minute chat. No sales pitch, just a conversation about whether this is a fit for your business.
Want to learn more? This is part 3 in a 3 part series.
- Want to learn more about the rise of fractional CMOs? Part 1: Why Fractional CMOs are rising (and why our model differs).
- Are you curious about how our process works? Part 2, How our fractional CMO model works: Process, flexibility, and results.