This is part 2 of a three-part series about fractional CMOs and marketing-as-a-service models. Part 1, which introduces the rise of the fractional CMO, is here. Part 3 discusses how to decide if these models are right for you.
How it works
Most of our clients work with us on a fixed monthly price, which gives them the flexibility to pivot, execute great marketing, and have budget certainty.
We also offer project-based consulting. This is usually used when a client needs a strategic plan, a marketing review, or someone to take on a specific Skunkworks project.
With most clients operating on a monthly model, flexibility is key. After an initial three-month period (during which we establish strategy and begin implementation), our partnerships operate on a month-to-month basis. This means you can scale our involvement up or down.
This approach ensures you’re never locked into a rigid contract that doesn’t meet your business needs. We create a partnership based on the value we continue to deliver, not contractual obligations.
We have a battle tested process that helps us get you results within the first three months.
The first 90 days: From strategy to results
Here’s what you can expect when working with us:
First 30 days: Discovery & strategic foundation
- Deep dive into your business, customers, and competitive landscape
- Audit existing marketing activities and performance
- Develop a comprehensive marketing strategy aligned with your business goals
- Create a tactical execution plan with clear priorities and timelines
Days 30-60: Implementation begins
- Set up measurement frameworks and reporting
- Begin executing high-priority initiatives,
- Get into market for quick wins
Days 60-90: Acceleration & optimisation
- Launch additional marketing initiatives based on strategic priorities
- Generate initial leads and market attention
- Analyse early results and refine approaches
By the end of the first three months, you’ll have a robust marketing strategy in place, be seeing tangible results, and have clear visibility into the ongoing roadmap for growth.
It’s through deep collaboration and understanding your business that we do great work.
Delivering real results, fast
Our approach isn’t just about strategy and execution—it’s about driving meaningful business outcomes. Here’s what we’ve achieved for clients within just the first three months of working together:
- 50% increase in customer enquiries
- 135-136% growth in organic traffic
- 48% reduction in cost per lead
- 100% increase in leads from social media
These aren’t isolated successes. They represent the standard outcomes we aim for with every client. Whether you’re looking to boost brand awareness, generate quality leads, or optimise your marketing spend, we design our approach to deliver measurable results quickly.
Keeping up with the latest marketing tech and AI so you don’t have to.
Tech-savvy and always evolving
Marketing isn’t just about creativity—it’s about execution at scale, and that requires cutting-edge technology.
We stay current on the latest Martech AI tools, and automation platforms so our clients can focus on growth instead of getting lost in software decisions.
We’re proficient in all major CRMs, CMSs, and marketing automation platforms, including:
- CRM and automation: Pipedrive, HubSpot, Salesforce
- Website and content management: WordPress, Webflow, Shopify
- AI tools, marketing tech and automation: We’re constantly testing and adopting specialist AI-driven platforms to help our clients get closer to their customers, future and current.
Our tech stack is tailored to each client, ensuring they have the right tools to scale faster and market smarter.
Here’s what Ed Ortega, founder of Machine & Partners said:
“It has been such a fun, productive, and enlightening partnership. I really appreciate you and Cory’s willingness to explain things (ten times), work in new ways, experiment, and bring joy to a process that has a tendency to feel mechanical and uninspired.”
Want to see what these results could look like for your business?
If you’re curious about how our process might translate to tangible outcomes for your specific business challenges, we should talk. Every company’s marketing needs are unique, and we’d love to explore how our flexible approach could drive growth for you.
If you have questions about our process or want to discuss marketing ideas, contact us for a conversation. We promise it’ll be your most interesting marketing chat this week.
This is part 2 of a 3 part series. Want to learn more?
- Learn why fractional CMOs are rising (and why we are different) in part 1.
- Wondering if this approach is right for your business? Check out part 3: Is our fractional CMO model right for your business? (We might be the perfect fit).