by Dev RRM | Apr 30, 2026 | AI, Business
Most AI investments don’t fail because the tools are wrong. They fail because the thinking underneath them hasn’t changed. The tools are advancing fast. The processes, the org structures, the assumptions about how work gets done – less so. And that...
by Dev RRM | Apr 20, 2026 | AI, Creativity, Productivity, Strategy
Most B2B marketing doesn’t fail because of poor execution. It fails because the thinking underneath it was never clear in the first place. The campaigns underperform. The messaging doesn’t land. The pipeline stays thin. And the response, almost...
by Dave Hayward | Apr 11, 2026 | AI, Creativity, Productivity, Strategy
Most business owners know they should be using AI. There are barriers to adoption in the first place and barriers to realising the benefits of AI in a way that is more than just asking a chatbot some questions. There are plenty of people who aren’t even using AI for...
by Dave Hayward | Apr 11, 2026 | AI, Customer experience (CX), Life and work, Productivity
Motion’s ads were inescapable for a while. Eventually, I caved, mainly out of curiosity. That was over two years ago. Here’s what’s changed, what hasn’t, and whether it’s still worth your time and money. Why I’m still using it (and...
by Dave Hayward | Mar 18, 2026 | AI, AI agents, AI Continuum, AI in advertising, AI literacy, AI RAG, AI Transformation, AI workflow automation, B2B Marketing, Europa Creative Partners, Founder-led marketing, Fractional cmo, Mahi Tahi, Marketing, Marketing as a service, Marketing technology, Nadia Ellis, Personal stories, Podcast, Productivity, Psychology, Public speaking, RAG, Slideshow, Strategy
The foundations of AI readiness and what needs to happen I run a marketing business, which might seem like an odd background for writing about AI readiness. But I spend a lot of time inside technology companies and alongside the people trying to modernise them, and...
by Dave Hayward | Mar 9, 2026 | AI, AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Brand Building, Business, Content strategy, Creativity, Dave Hayward, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Media, Performance marketing, Productivity, Psychology, Revenue, Sales
I used to worry that my career seemed accidental. Then I realised that the detours are a feature, not a bug. Still buzzing from speaking at (and experiencing) the fantastic The Marketing Club AU/NZ careers in marketing event last night. It was a privilege to join a...
