by Dave Hayward | Jun 9, 2025 | Performance marketing, Customer experience (CX), Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Strategy
Don’t get distracted from your ICP I had an epiphany in my late thirties, which transformed my life and changed how I saw the world. This epiphany is also vital for business and marketing: “I am not for everybody, and everybody is not for me.” – Dave...
by Dave Hayward | May 9, 2025 | Strategy, Marketing, product, Revenue, Sales
There is no right time to be in business. I reactivated Europa Creative Partners about this time last year. For most of its existence, it was a side hustle, but it had been a full-time thing at one stage about four years ago. I loved it and wanted to do it again, but...
by Dave Hayward | Apr 20, 2025 | AI, AI agents, AI RAG, B2B Marketing, Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Marketing technology, Nadia Ellis, Personal stories, Podcast, Psychology, Public speaking, RAG, Slideshow, Strategy
Time to stop worrying and start building your hive of AI agents When I first started thinking seriously about AI agents, I felt the same way I did when I first encountered AI. Too technical. Too complex. A little too much time upfront. I’m fortunate to be surrounded...
by Dave Hayward | Apr 17, 2025 | AI, B2B Content Strategy, B2B Marketing, Creativity, Digital marketing, Fractional cmo, Life and work, Marketing, Marketing technology, Psychology, Public speaking
In this episode of Slideshow, host Dave Hayward speaks with marketing and AI expert Nadia Ellis from Curiosity about the transformative power of AI agents in business and personal productivity. Nadia shares her journey from a traditional marketing role to becoming an...
by Dave Hayward | Mar 1, 2025 | Brand, AI, B2B Content Strategy, B2B Marketing, Digital marketing, Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Sales, Strategy
The number one reason people reach out to us is to help them grow revenue through lead gen, not brand or trust. Most business leaders are astute problem solvers who usually come to us with diagnosis and (their own) solutions together. Instead of “we want a more...
by Dave Hayward | Feb 28, 2025 | B2B Marketing, B2B Content Strategy, Customer, Founder-led marketing, Marketing, Marketing as a service, Marketing technology, Revenue, Strategy, Uncategorized
This is part 3 of a 3 part series about fractional CMOs and marketing-as-a-service models. Click here for part 1, which introduces the rise of the fractional CMO. Part 2 is about our processes, flexibility, and results. Traditional fractional CMO vs. how we do things...
