by Dave Hayward | Oct 22, 2026 | AI, Business, Leadership
Leading through uncertainty is hard because most of the information around us produces feelings, not decisions. Descript’s CEO, Laura Burkhauser, has a simple tool for turning a shapeless worry into something you can act on: the sandwich bet. Here’s how it...
by Dave Hayward | Oct 21, 2026 | AI, AI Transformation, Ed Ortega
Most business processes weren’t designed around what’s best. They were designed around what was possible. When AI removes the constraint, most businesses keep the process anyway, and that’s one of the main reasons AI projects fail. Here’s what...
by Dave Hayward | Oct 15, 2026 | B2B Marketing, Business, Marketing
If your business swings between flat-out busy and worryingly quiet, you’re in the feast or famine cycle. It’s rife in professional services and tech. Here’s why it happens, what a serial entrepreneur’s 20% rule teaches about concentration risk,...
by Dave Hayward | Oct 14, 2026 | B2B Marketing, Brand, Brand Building
You have a brand whether you’re building it or not. In B2B, your brand is your reputation: what people say about you when you’re not in the room. Here’s why that matters, a simple way to see where your brand sits, and three ways to start shaping it....
by Dave Hayward | Oct 8, 2026 | B2B Marketing, Content strategy, Marketing
A B2B marketing funnel is just the journey a customer takes from not knowing you exist to paying you money. That’s it. Here’s how it works in plain English, why most businesses leave the middle of it empty, and how one startup used it to add $2 million in...
