by Dave Hayward | Oct 8, 2026 | B2B Marketing, Business
Gall’s Law says that every complex system that works grew out of a simple system that worked. It’s a 50-year-old rule of thumb from a slightly cranky book about why systems fail, and it explains why two of the smartest marketers I know, Chanel Clark and...
by Dave Hayward | Oct 7, 2026 | Business, Marketing, Strategy
Most business strategies aren’t strategies at all. They’re goals dressed up as plans, generic to-do lists, or beautiful fluff. Here’s how to tell whether yours is the real thing, and how to write a business strategy that actually gives your team...
by Dave Hayward | Sep 30, 2026 | B2B Marketing, Brand, Marketing, Strategy
If your B2B marketing isn’t working the way it used to, stop blaming the algorithm. The problem is abundance: there is more content than ever, and most of it is easy to make. Here’s why buyers now ignore easy content, why effort has become the signal they...
by Dave Hayward | Sep 30, 2026 | B2B Content Strategy, B2B Marketing, Marketing
Your future customers aren’t ready to buy yet. But they’re already deciding who they’ll go with. Most of the B2B buyer journey happens before anyone talks to you, in a stretch I call the “invisible middle”. Here’s what the research...
by Dave Hayward | Jun 14, 2026 | AI, AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Brand Building, Business, Content strategy, Creativity, Dave Hayward, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Media, Performance marketing, Productivity, Psychology, Revenue, Sales
Kiwis don't talk about failure. So we built a stage for it. Get a room full of the smartest, most ambitious, most fun people in the business. Then ask them to talk about the worst calls of their careers. That was the brief for the inaugural Revved. Write-Offs last...
