by Dave Hayward | Jun 14, 2026 | AI, AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Brand Building, Business, Content strategy, Creativity, Dave Hayward, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Media, Performance marketing, Productivity, Psychology, Revenue, Sales
Kiwis don't talk about failure. So we built a stage for it. Get a room full of the smartest, most ambitious, most fun people in the business. Then ask them to talk about the worst calls of their careers. That was the brief for the inaugural Revved. Write-Offs last...
by Dave Hayward | Apr 11, 2026 | AI, Customer experience (CX), Life and work, Productivity
Motion’s ads were inescapable for a while. Eventually, I caved, mainly out of curiosity. That was over two years ago. Here’s what’s changed, what hasn’t, and whether it’s still worth your time and money. Why I’m still using it (and...
by Dave Hayward | Mar 9, 2026 | AI, AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Brand Building, Business, Content strategy, Creativity, Dave Hayward, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Media, Performance marketing, Productivity, Psychology, Revenue, Sales
I used to worry that my career seemed accidental. Then I realised that the detours are a feature, not a bug. Still buzzing from speaking at (and experiencing) the fantastic The Marketing Club AU/NZ careers in marketing event last night. It was a privilege to join a...
by Dave Hayward | Feb 16, 2026 | AI, AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Brand Building, Business, Content strategy, Creativity, Dave Hayward, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Media, Performance marketing, Productivity, Psychology, Revenue, Sales
Brand building in the wild Here’s proof of brand-building working. Revved Events, one of New Zealand’s leading business event organisers, just launched its first-ever LinkedIn profile series. Their first profile? Europa and me! We are bloody stoked, even...
by Dave Hayward | Jan 25, 2026 | AI, AI agents, AI literacy, AI Transformation, AI workflow automation, B2B Marketing, Communications, Customer experience (CX), Europa Creative Partners, Life and work, Marketing, Psychology
Prologue: Our agency vs the universe One thing I’ve observed about humans is that we generally overestimate our agency in the world. What we can control is vanishingly small, not even being in full control of ourselves. The trick, and I say this as a world-class...
by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Content strategy, Creativity, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Performance marketing, Productivity, Psychology, Revenue, Sales
On December 23rd, Europa Creative Partners turns ten. (The featured image is a photo of me from 2016, in the first year of Europa’s operations.) When I look at the company registration, I sometimes can’t believe it. It feels like yesterday and like a lifetime...
