by Dave Hayward | Oct 29, 2026 | Leadership, Life and work, Strategy
Strategy is only as good as the story it’s built on. If your business is working from a limiting, untrue story about itself, even a good plan goes nowhere. Here’s what a month in a dark room taught me about the stories we tell ourselves, and a four-step...
by Dave Hayward | Oct 28, 2026 | AI, Leadership, Life and work
AI FOMO is real, and there’s a version of it that doesn’t get talked about enough. It isn’t only the fear of losing your job to AI. It’s the fear that while you’re heads-down shipping work, someone else is building something that will...
by Dave Hayward | Jun 14, 2026 | AI, AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Brand Building, Business, Content strategy, Creativity, Dave Hayward, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Media, Performance marketing, Productivity, Psychology, Revenue, Sales
Kiwis don't talk about failure. So we built a stage for it. Get a room full of the smartest, most ambitious, most fun people in the business. Then ask them to talk about the worst calls of their careers. That was the brief for the inaugural Revved. Write-Offs last...
by Dave Hayward | Apr 11, 2026 | AI, Customer experience (CX), Life and work, Productivity
Motion’s ads were inescapable for a while. Eventually, I caved, mainly out of curiosity. That was over two years ago. Here’s what’s changed, what hasn’t, and whether it’s still worth your time and money. Why I’m still using it (and...
by Dave Hayward | Mar 9, 2026 | AI, AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Brand Building, Business, Content strategy, Creativity, Dave Hayward, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Media, Performance marketing, Productivity, Psychology, Revenue, Sales
I used to worry that my career seemed accidental. Then I realised that the detours are a feature, not a bug. Still buzzing from speaking at (and experiencing) the fantastic The Marketing Club AU/NZ careers in marketing event last night. It was a privilege to join a...
by Dave Hayward | Feb 16, 2026 | AI, AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Brand Building, Business, Content strategy, Creativity, Dave Hayward, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Media, Performance marketing, Productivity, Psychology, Revenue, Sales
Brand building in the wild Here’s proof of brand-building working. Revved Events, one of New Zealand’s leading business event organisers, just launched its first-ever LinkedIn profile series. Their first profile? Europa and me! We are bloody stoked, even...
