by Dave Hayward | Oct 15, 2026 | B2B Marketing, Business, Marketing
If your business swings between flat-out busy and worryingly quiet, you’re in the feast or famine cycle. It’s rife in professional services and tech. Here’s why it happens, what a serial entrepreneur’s 20% rule teaches about concentration risk,...
by Dave Hayward | Oct 14, 2026 | B2B Marketing, Brand, Brand Building
You have a brand whether you’re building it or not. In B2B, your brand is your reputation: what people say about you when you’re not in the room. Here’s why that matters, a simple way to see where your brand sits, and three ways to start shaping it....
by Dave Hayward | Oct 8, 2026 | B2B Marketing, Content strategy, Marketing
A B2B marketing funnel is just the journey a customer takes from not knowing you exist to paying you money. That’s it. Here’s how it works in plain English, why most businesses leave the middle of it empty, and how one startup used it to add $2 million in...
by Dave Hayward | Oct 8, 2026 | B2B Marketing, Business
Gall’s Law says that every complex system that works grew out of a simple system that worked. It’s a 50-year-old rule of thumb from a slightly cranky book about why systems fail, and it explains why two of the smartest marketers I know, Chanel Clark and...
by Dave Hayward | Sep 30, 2026 | B2B Marketing, Brand, Marketing, Strategy
If your B2B marketing isn’t working the way it used to, stop blaming the algorithm. The problem is abundance: there is more content than ever, and most of it is easy to make. Here’s why buyers now ignore easy content, why effort has become the signal they...
by Dave Hayward | Sep 30, 2026 | B2B Content Strategy, B2B Marketing, Marketing
Your future customers aren’t ready to buy yet. But they’re already deciding who they’ll go with. Most of the B2B buyer journey happens before anyone talks to you, in a stretch I call the “invisible middle”. Here’s what the research...
