by Dave Hayward | Oct 29, 2026 | Leadership, Life and work, Strategy
Strategy is only as good as the story it’s built on. If your business is working from a limiting, untrue story about itself, even a good plan goes nowhere. Here’s what a month in a dark room taught me about the stories we tell ourselves, and a four-step...
by Dave Hayward | Oct 7, 2026 | Business, Marketing, Strategy
Most business strategies aren’t strategies at all. They’re goals dressed up as plans, generic to-do lists, or beautiful fluff. Here’s how to tell whether yours is the real thing, and how to write a business strategy that actually gives your team...
by Dave Hayward | Sep 30, 2026 | B2B Marketing, Brand, Marketing, Strategy
If your B2B marketing isn’t working the way it used to, stop blaming the algorithm. The problem is abundance: there is more content than ever, and most of it is easy to make. Here’s why buyers now ignore easy content, why effort has become the signal they...
by Dev RRM | Apr 20, 2026 | AI, Creativity, Productivity, Strategy
Most B2B marketing doesn’t fail because of poor execution. It fails because the thinking underneath it was never clear in the first place. The campaigns underperform. The messaging doesn’t land. The pipeline stays thin. And the response, almost...
by Dave Hayward | Apr 11, 2026 | AI, Creativity, Productivity, Strategy
Most business owners know they should be using AI. There are barriers to adoption in the first place and barriers to realising the benefits of AI in a way that is more than just asking a chatbot some questions. There are plenty of people who aren’t even using AI for...
by Dave Hayward | Mar 18, 2026 | AI, AI agents, AI Continuum, AI in advertising, AI literacy, AI RAG, AI Transformation, AI workflow automation, B2B Marketing, Europa Creative Partners, Founder-led marketing, Fractional cmo, Mahi Tahi, Marketing, Marketing as a service, Marketing technology, Nadia Ellis, Personal stories, Podcast, Productivity, Psychology, Public speaking, RAG, Slideshow, Strategy
The foundations of AI readiness and what needs to happen I run a marketing business, which might seem like an odd background for writing about AI readiness. But I spend a lot of time inside technology companies and alongside the people trying to modernise them, and...
