by Dev RRM | Apr 20, 2026 | AI, Creativity, Productivity, Strategy
Most B2B marketing doesn’t fail because of poor execution. It fails because the thinking underneath it was never clear in the first place. The campaigns underperform. The messaging doesn’t land. The pipeline stays thin. And the response, almost...
by Dave Hayward | Apr 11, 2026 | AI, Creativity, Productivity, Strategy
Most business owners know they should be using AI. There are barriers to adoption in the first place and barriers to realising the benefits of AI in a way that is more than just asking a chatbot some questions. There are plenty of people who aren’t even using AI for...
by Dave Hayward | Mar 18, 2026 | AI, AI agents, AI Continuum, AI in advertising, AI literacy, AI RAG, AI Transformation, AI workflow automation, B2B Marketing, Europa Creative Partners, Founder-led marketing, Fractional cmo, Mahi Tahi, Marketing, Marketing as a service, Marketing technology, Nadia Ellis, Personal stories, Podcast, Productivity, Psychology, Public speaking, RAG, Slideshow, Strategy
The foundations of AI readiness and what needs to happen I run a marketing business, which might seem like an odd background for writing about AI readiness. But I spend a lot of time inside technology companies and alongside the people trying to modernise them, and...
by Dave Hayward | Feb 26, 2026 | AI, Business, Marketing, Productivity, Strategy
Something big is happening There’s a viral essay going around called “Something Big Is Happening.” The gist is: an AI startup founder (Matt Shumer) has stopped being polite about what’s coming for white-collar work, and the picture he paints is...
by Dave Hayward | Dec 19, 2025 | AI, AI literacy, AI Transformation, AI workflow automation, Bright Objects, ChatGPT, Gemini, Google, Strategy
The “Lazy War”: Why the “default” AI is going to win There is an old saying in technology: “Friction is the enemy of adoption.” We are seeing this play out in real-time in the AI wars. OpenAI recently released ChatGPT 5.2....
by Dave Hayward | Dec 19, 2025 | AI, Productivity, Strategy, Vibe coding
I have a confession to make. I love tidy books. I love the idea of having every receipt filed, every invoice sorted by vendor, and every financial record perfectly organised for my accountant. But I do not have the bandwidth (or, let’s be honest, the...
