Brand building in the wild  

Here’s proof of brand-building working. 

Revved Events, one of New Zealand’s leading business event organisers, just launched its first-ever LinkedIn profile series. Their first profile? Europa and me! 

We are bloody stoked, even though an old and embarrassing (but apt) nickname somehow came up in the process and made it into the final copy. 

This profile is the type of thing that happens because we’ve been building a brand for 2 years: publishing insights, showing up consistently, and earning attention rather than renting it. 
If nothing else, you should read it so you can find out what my old flatmates used to call me. 

Click below to read the profile (on LinkedIn):
>> Dave on Revved. <<