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Tim Sharp: is AI in marketing exciting or existential?
Slideshow with Dave Hayward podcast links: We appreciate you liking and subscribing on your favourite platform of choice, and even taking the time to give us a review! YouTube is above, or you can choose below. Apple Spotify Amazon Connect with us: Tim Sharp on...
Ed Ortega of Machine & Partners: Vibe coding, the AI continuum part 3 (Slideshow with Dave Hayward podcast episode 5)
Vibe coding: a profound shift, not just a cool name Slideshow with Dave Hayward ep05 se01 There is a continuum between consumer apps like ChatGPT and Claude and full AI customisation. In this episode of Slideshow with Dave Hayward, Ed Ortega, founder of Machine &...
ICP: finding your perfect match
Don’t get distracted from your ICP I had an epiphany in my late thirties, which transformed my life and changed how I saw the world. This epiphany is also vital for business and marketing: "I am not for everybody, and everybody is not for me." - Dave Hayward (way too...
Ed Ortega, Machine & Partners: AI workflow automation, the AI continuum, part 2 (Slideshow with Dave Hayward podcast)
AI Workflow Automation Slideshow with Dave Hayward, episode 4 In the fourth episode of Slideshow with Dave Hayward, Dave and Edmundo Ortega (founder of Machine & Partners and lecturer at Section) demo a live example of AI workflow automation and explore the...
Ed Ortega, Machine & Partners on the AI continuum, part 1: ChatGPT (Slideshow with Dave Hayward podcast)
The AI continuum part 1: ChatGPT Slideshow with Dave Hayward episode 3 There is a continuum between consumer apps like ChatGPT and Claude and full AI customisation. In this episode of Slideshow with Dave Hayward, Ed Ortega, founder of Machine & Partners (a client...
3 ideas to counter decision fatigue
On decision fatigue: "Good decision making is not a trait of the person, in the sense that it's always there. It's a state that fluctuates." Roy Baumeister One late Spring in the 90s, my cousin Trish and I had exams. We had plenty of time and a great space to study....
My customer was Lehman Brothers: 6 strategies for marketing your way through a downturn
There is no right time to be in business. I reactivated Europa Creative Partners about this time last year. For most of its existence, it was a side hustle, but it had been a full-time thing at one stage about four years ago. I loved it and wanted to do it again, but...
4 ways to get better customer intimacy when everything is noisy
It’s never been easier to reach your ideal customer. It’s also never been harder to actually connect with them. We’ve all felt it. A tidal wave of outreach tools, AI platforms, and enrichment databases. From Clay to Apollo, we’re awash in ways to find and message...
Slideshow Episode 2: Creativity, programmatic marketing, and the original personal brander — with Allie Lichtenberg
In this episode of Slideshow with Dave Hayward, Dave Hayward chats with Allie Lichtenberg — founder of Adlucem and programmatic media expert — about the surprising intersections between creativity, advertising, and the very first personal brands. We explore...
Late bloomers and decision-makers
How to make peace with arbitrary choices and create meaning anyway “Two roads diverged in a wood, and I—I took the one less travelled by,And that has made all the difference.” It’s hard to beat the final lines of Robert Frost’s The Road Not Taken. It’s also, famously,...