by Dave Hayward | Nov 28, 2024 | Performance marketing, Brand, Digital marketing, Marketing, Product marketing, Sales, Strategy
Which metrics matter? “What metrics do we measure? How do we measure ROI?” These are two of the most common questions in initial client engagements. I do not answer each question or client the same way, but every answer I give includes the word “depends.” It’s easy to...
by Dave Hayward | Oct 4, 2024 | Marketing, Customer, Customer experience (CX), product, Product marketing
Occam’s Razor is an excellent way of cutting through when you’re having trouble marketing a product or service to customers. Often, the simplest explanation is the right one. William of Okham, the friar associated with the concept, would have a field day in today’s...
by Dave Hayward | Sep 30, 2024 | Strategy, Marketing, Revenue, Sales
Marketing and cricket analogy klaxon “Doubt kills more ideas than failure ever did” Brendon “Baz” McCallum, former captain of the New Zealand Black Caps and current head coach of the England team, didn’t invent the phrase, but he lives by it....
by Dave Hayward | Sep 24, 2024 | AI, Digital marketing, Marketing, Strategy, Uncategorized
AI is two things at once: overhyped and genuinely game-changing, especially for marketing. 66% of marketers believe AI could replace their jobs within five years, while 61% already use it daily. But what’s real, and what’s just noise? To help us on this journey, I...
