by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Marketing, Communications, Content, Customer, Customer experience (CX), Digital marketing, Economy, Founder-led marketing, Fractional cmo, Marketing, Marketing technology, Performance marketing, Personal brand, Personal stories, Revenue, Sales, Slideshow with Dave Hayward, Strategy
Themes from meeting a lot of people It’s been a massive few months. We’ve been heads-down with clients at every conceivable stage of the marketing journey: those just flirting with the idea of working with us, those launching or active in the market, and those looking...
by Dave Hayward | Sep 12, 2025 | Fractional cmo, Downturn, Film, Lehmann Brothers, Personal brand, Personal stories, Recession, Walt Disney
Financial downturn story #1: Lehmann Brothers and me Pictured above: Google Nano’s recreation of me realising I’ve lost a coffee contract in 2008 Nobody thinks of coffee suppliers during global downturns. I have kept a diary since I was 12 years old. My...
