by Dave Hayward | Dec 28, 2024 | Strategy, AI, Brand, Conference, Content, Copywriting, Creativity, Marketing, Marketing technology, Performance marketing, Psychology, Public speaking, Revenue
Our most popular reads from 2024 In 1849, French writer Jean-Baptiste Alphonse Karr wrote “plus ça change, plus c’est la même chose” – “the more things change, the more they stay the same”. When I reviewed our best work from 2024, I noticed an unintended...
by Dave Hayward | Nov 20, 2024 | AI, Conference, product, Product marketing, Productivity, Public speaking
Some of the brightest brains in tech are not AI experts yet. I left Spark Accelerate last week with my head hurting from trying to retain all the information generated by the incredible speakers and content. One of the standouts was Edmundo Ortega’s keynote, “An...
by Dave Hayward | Aug 29, 2024 | Digital marketing, Conference, Public speaking
The final day of DigiMarCon was notable in its focus on actionable, technical, and platform-specific insights. Like Day 1, we were blessed with deep domain experts who matched strategic vision with actual how-tos. It was “inside baseball” for digital marketers, with...
by Dave Hayward | Aug 29, 2024 | Conference, Digital marketing, Public speaking
In August, I spent two days with intensely bright people discussing digital marketing at DigiMarCon. COVID struck some key talent, so I became emcee at short notice. It was an honour to introduce so many great speakers. Here, in brief, is what was discussed on Day 1:...
