by Dave Hayward | Dec 28, 2024 | Strategy, AI, Brand, Conference, Content, Copywriting, Creativity, Marketing, Marketing technology, Performance marketing, Psychology, Public speaking, Revenue
Our most popular reads from 2024 In 1849, French writer Jean-Baptiste Alphonse Karr wrote “plus ça change, plus c’est la même chose” – “the more things change, the more they stay the same”. When I reviewed our best work from 2024, I noticed an unintended...
by Dave Hayward | Nov 30, 2024 | AI, Creativity, Productivity, Strategy
Imagine producing work that is 40% higher quality. In his visit to New Zealand earlier in the year, Section’s Greg Shove described the concept of “AI personas”: a way of thinking about how AI works and what kind of use cases it can be applied to....
by Dave Hayward | Nov 9, 2024 | AI, Content, Copywriting, Creativity, Strategy
Is it possible to write with AI and maintain an honest voice? Everywhere I look, I can see gluggy writing flooding every orifice of the internet. It’s instantly recognisable as produced and posted by unedited generative AI. Generative AI is amazingly good at writing,...
by Dave Hayward | Oct 12, 2024 | AI, Creativity, Life and work, Psychology
Hallucination is an old term for a new concept. I first heard the term “hallucination” used in connection with AI during a presentation we organised earlier this year with Greg Shove, CEO of Section, hosted by Journey. Greg explained it (and reiterated in Professor...
