by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Marketing, Communications, Content, Customer, Customer experience (CX), Digital marketing, Economy, Founder-led marketing, Fractional cmo, Marketing, Marketing technology, Performance marketing, Personal brand, Personal stories, Revenue, Sales, Slideshow with Dave Hayward, Strategy
Themes from meeting a lot of people It’s been a massive few months. We’ve been heads-down with clients at every conceivable stage of the marketing journey: those just flirting with the idea of working with us, those launching or active in the market, and those looking...
by Dave Hayward | Sep 10, 2025 | Brand, AI, B2B Content Strategy, B2B Marketing, Digital marketing, Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Sales, Strategy
The number one reason people reach out to us is to help them grow revenue through lead gen, not brand or trust. Most business leaders are astute problem solvers who usually come to us with diagnosis and (their own) solutions together. Instead of “we want a more...
by Dave Hayward | Jul 26, 2025 | B2B Marketing, AI, Bright Objects, Bright Objects newsletter, Content strategy, GEO, Marketing
This is an excerpt from our newsletter Bright Objects, a weekly deep-dive into marketing, AI, tech, and business. Introducing Lee Densmer, international B2B marketing leader It’s my great pleasure to introduce one of my B2B marketing idols, Lee Densmer. Lee is...
by Dave Hayward | Apr 20, 2025 | AI, AI agents, AI RAG, B2B Marketing, Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Marketing technology, Nadia Ellis, Personal stories, Podcast, Psychology, Public speaking, RAG, Slideshow, Strategy
Time to stop worrying and start building your hive of AI agents When I first started thinking seriously about AI agents, I felt the same way I did when I first encountered AI. Too technical. Too complex. A little too much time upfront. I’m fortunate to be surrounded...
by Dave Hayward | Feb 28, 2025 | B2B Marketing, B2B Content Strategy, Customer, Founder-led marketing, Marketing, Marketing as a service, Marketing technology, Revenue, Strategy, Uncategorized
This is part 3 of a 3 part series about fractional CMOs and marketing-as-a-service models. Click here for part 1, which introduces the rise of the fractional CMO. Part 2 is about our processes, flexibility, and results. Traditional fractional CMO vs. how we do things...
by Dave Hayward | Feb 28, 2025 | B2B Content Strategy, B2B Marketing, Customer experience (CX), Digital marketing, Fractional cmo, Marketing, Marketing technology, Performance marketing
This is part 2 of a three-part series about fractional CMOs and marketing-as-a-service models. Part 1, which introduces the rise of the fractional CMO, is here. Part 3 discusses how to decide if these models are right for you. How it works Most of our clients work...
