by Dave Hayward | Dec 5, 2024 | AI, Life and work, Marketing, Marketing technology, Performance marketing
14,106 martech products (27.8% growth YoY) are on the market in 2024. To be a knowledge worker, and especially a marketer, it helps to be wired to be a novelty seeker. For marketers, when it comes to martech, let alone productivity apps, we’re faced with an...
by Dave Hayward | Nov 28, 2024 | Performance marketing, Brand, Digital marketing, Marketing, Product marketing, Sales, Strategy
Which metrics matter? “What metrics do we measure? How do we measure ROI?” These are two of the most common questions in initial client engagements. I do not answer each question or client the same way, but every answer I give includes the word “depends.” It’s easy to...
