by Dave Hayward | Dec 28, 2024 | Strategy, AI, Brand, Conference, Content, Copywriting, Creativity, Marketing, Marketing technology, Performance marketing, Psychology, Public speaking, Revenue
Our most popular reads from 2024 In 1849, French writer Jean-Baptiste Alphonse Karr wrote “plus ça change, plus c’est la même chose” – “the more things change, the more they stay the same”. When I reviewed our best work from 2024, I noticed an unintended...
by Dave Hayward | Oct 23, 2024 | AI, Productivity, Psychology
“If I don’t get my arms around AI as a late 40s marketer, I am cooked.” Those words I said to a colleague when I understood the technology meaningfully. My view now is that there’s a hidden advantage for older professionals, particularly those who have honed our...
by Dave Hayward | Oct 12, 2024 | AI, Creativity, Life and work, Psychology
Hallucination is an old term for a new concept. I first heard the term “hallucination” used in connection with AI during a presentation we organised earlier this year with Greg Shove, CEO of Section, hosted by Journey. Greg explained it (and reiterated in Professor...
