by Dave Hayward | Dec 28, 2024 | Strategy, AI, Brand, Conference, Content, Copywriting, Creativity, Marketing, Marketing technology, Performance marketing, Psychology, Public speaking, Revenue
Our most popular reads from 2024 In 1849, French writer Jean-Baptiste Alphonse Karr wrote “plus ça change, plus c’est la même chose” – “the more things change, the more they stay the same”. When I reviewed our best work from 2024, I noticed an unintended...
by Dave Hayward | Dec 17, 2024 | Uncategorized
We did not want to miss our moment to say MERRY CHRISTMAS to you all. As we hurtle towards the year’s end, I find myself caught between two competing impulses: desperately wanting an extra week to wrap up our work, and simultaneously, I can’t wait to get into...
by Dave Hayward | Dec 5, 2024 | AI, Life and work, Marketing, Marketing technology, Performance marketing
14,106 martech products (27.8% growth YoY) are on the market in 2024. To be a knowledge worker, and especially a marketer, it helps to be wired to be a novelty seeker. For marketers, when it comes to martech, let alone productivity apps, we’re faced with an...
by Dave Hayward | Nov 28, 2024 | Performance marketing, Brand, Digital marketing, Marketing, Product marketing, Sales, Strategy
Which metrics matter? “What metrics do we measure? How do we measure ROI?” These are two of the most common questions in initial client engagements. I do not answer each question or client the same way, but every answer I give includes the word “depends.” It’s easy to...
by Dave Hayward | Nov 20, 2024 | AI, Conference, product, Product marketing, Productivity, Public speaking
Some of the brightest brains in tech are not AI experts yet. I left Spark Accelerate last week with my head hurting from trying to retain all the information generated by the incredible speakers and content. One of the standouts was Edmundo Ortega’s keynote, “An...
