by Dave Hayward | Feb 13, 2025 | Uncategorized
Like Festivus, it’s AI tools for the rest of us. Running an SME does not mean you have a shortage of decisions. Now, it turns out you’ve got to keep abreast of all the AI tools you must choose. We thought exploring five areas in which AI can help with...
by Dave Hayward | Feb 3, 2025 | Creativity, Art, Content, Copywriting, Productivity, Psychology, Strategy
The tension between structure and magic makes successful creative You may not know this about me, but I trained as an artist and am a painter (although I don’t get to practice much these days). One of my sketches is the header image of this article (no AI here!)....
by Dave Hayward | Jan 26, 2025 | B2B Content Strategy, B2B Marketing, Content, Marketing, Marketing technology, Performance marketing, Strategy
B2B content strategy is the key to successful, sustainable sales pipelines, but it can feel like a lot of hard work and a bit fruitless, especially at the beginning. There is no shortcut to the hard work aspect, but there are five concepts that, if implemented, will...
by Dave Hayward | Jan 26, 2025 | B2B Marketing, Founder-led marketing, Marketing, Performance marketing, Sales, Strategy
Sales and marketing teams can be like the Lennon and McCartney of your business. When there is a healthy tension between them, magic happens. If they go in different directions, you can choose a best-forgotten solo Beatles album from the seventies to supply the...
by Dave Hayward | Jan 21, 2025 | Founder-led marketing, Brand, Copywriting, Marketing
Founder-led marketing is having a moment. Even at some of the world’s largest brands, previously mousey principals have undergone sudden glow-ups (sometimes using AI to make themselves look swol), talked on podcasts, and been relatable on LinkedIn. While this...
