by Dave Hayward | Sep 24, 2024 | AI, Digital marketing, Marketing, Strategy, Uncategorized
AI is two things at once: overhyped and genuinely game-changing, especially for marketing. 66% of marketers believe AI could replace their jobs within five years, while 61% already use it daily. But what’s real, and what’s just noise? To help us on this journey, I...
by Dave Hayward | Sep 17, 2024 | Strategy, Life and work, Productivity
There’s a wonderful purity in starting again. “It’s about letting things go so you can get what you want.” Bert Cooper from Mad Men was talking about account management, but he could easily have been referring to that moment when you realise it’s...
by Dave Hayward | Aug 29, 2024 | Digital marketing, Conference, Public speaking
The final day of DigiMarCon was notable in its focus on actionable, technical, and platform-specific insights. Like Day 1, we were blessed with deep domain experts who matched strategic vision with actual how-tos. It was “inside baseball” for digital marketers, with...
by Dave Hayward | Aug 29, 2024 | Conference, Digital marketing, Public speaking
In August, I spent two days with intensely bright people discussing digital marketing at DigiMarCon. COVID struck some key talent, so I became emcee at short notice. It was an honour to introduce so many great speakers. Here, in brief, is what was discussed on Day 1:...
