by Dave Hayward | May 21, 2025 | AI, AI agents, AI Continuum, AI RAG, ChatGPT, Ed Ortega, Machine & Partners
The AI continuum part 1: ChatGPT Slideshow with Dave Hayward episode 3 There is a continuum between consumer apps like ChatGPT and Claude and full AI customisation. In this episode of Slideshow with Dave Hayward, Ed Ortega, founder of Machine & Partners (a client...
by Dave Hayward | May 10, 2025 | Psychology, Creativity, Personal stories, Productivity, Strategy
On decision fatigue: “Good decision making is not a trait of the person, in the sense that it’s always there. It’s a state that fluctuates.” Roy Baumeister One late Spring in the 90s, my cousin Trish and I had exams. We had plenty of time and a...
by Dave Hayward | May 9, 2025 | Strategy, Marketing, product, Revenue, Sales
There is no right time to be in business. I reactivated Europa Creative Partners about this time last year. For most of its existence, it was a side hustle, but it had been a full-time thing at one stage about four years ago. I loved it and wanted to do it again, but...
by Dave Hayward | May 8, 2025 | Uncategorized
It’s never been easier to reach your ideal customer. It’s also never been harder to actually connect with them. We’ve all felt it. A tidal wave of outreach tools, AI platforms, and enrichment databases. From Clay to Apollo, we’re awash in ways to find and message...
by Dave Hayward | Apr 27, 2025 | Uncategorized
In this episode of Slideshow with Dave Hayward, Dave Hayward chats with Allie Lichtenberg — founder of Adlucem and programmatic media expert — about the surprising intersections between creativity, advertising, and the very first personal brands. We explore...
