by Dave Hayward | Dec 19, 2025 | AI, AI literacy, AI Transformation, AI workflow automation, Bright Objects, ChatGPT, Gemini, Google, Strategy
The “Lazy War”: Why the “default” AI is going to win There is an old saying in technology: “Friction is the enemy of adoption.” We are seeing this play out in real-time in the AI wars. OpenAI recently released ChatGPT 5.2....
by Dave Hayward | Dec 19, 2025 | AI, Productivity, Strategy, Vibe coding
I have a confession to make. I love tidy books. I love the idea of having every receipt filed, every invoice sorted by vendor, and every financial record perfectly organised for my accountant. But I do not have the bandwidth (or, let’s be honest, the...
by Dave Hayward | Dec 19, 2025 | AI, Business, Marketing, Personal stories
The rise of the “Human Premium” 3 Predictions for 2026 I don’t have a crystal ball. However, if you look at the signals from the field, you can see the shape of what is coming next. Here is where we think marketing, particularly B2B marketing, is heading...
by Dave Hayward | Oct 3, 2025 | AI, AI Transformation, Downturn, Economy, Recession, Revenue, Uncategorized
AI bubble giving dotcom crash vibes I’m going to move into dangerous territory, where I say that I listened to Professor Scott Galloway and I thought he had a point. In a recent podcast, he and economic wunderkind Ed Elson tackled the idea that AI is a bubble. Their...
by Dave Hayward | Oct 3, 2025 | AI, AI in advertising, AI literacy, AI Transformation, Communications, Copywriting, Productivity, Psychology
The unstoppable rise of AI workforce Let’s circle back to think outside the box: it’s not like corporate jargon wasn’t already bad enough. Now, a corporate life full of passive-aggressive emails and tedious PowerPoint presentations is joined by a new villain. A new...
by Dave Hayward | Sep 10, 2025 | Brand, AI, B2B Content Strategy, B2B Marketing, Digital marketing, Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Sales, Strategy
The number one reason people reach out to us is to help them grow revenue through lead gen, not brand or trust. Most business leaders are astute problem solvers who usually come to us with diagnosis and (their own) solutions together. Instead of “we want a more...
