by Dave Hayward | Oct 23, 2024 | AI, Productivity, Psychology
“If I don’t get my arms around AI as a late 40s marketer, I am cooked.” Those words I said to a colleague when I understood the technology meaningfully. My view now is that there’s a hidden advantage for older professionals, particularly those who have honed our...
by Dave Hayward | Oct 12, 2024 | AI, Creativity, Life and work, Psychology
Hallucination is an old term for a new concept. I first heard the term “hallucination” used in connection with AI during a presentation we organised earlier this year with Greg Shove, CEO of Section, hosted by Journey. Greg explained it (and reiterated in Professor...
by Dave Hayward | Sep 24, 2024 | AI, Digital marketing, Marketing, Strategy, Uncategorized
AI is two things at once: overhyped and genuinely game-changing, especially for marketing. 66% of marketers believe AI could replace their jobs within five years, while 61% already use it daily. But what’s real, and what’s just noise? To help us on this journey, I...
