by Dave Hayward | Apr 20, 2025 | AI, AI agents, AI RAG, B2B Marketing, Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Marketing technology, Nadia Ellis, Personal stories, Podcast, Psychology, Public speaking, RAG, Slideshow, Strategy
Time to stop worrying and start building your hive of AI agents When I first started thinking seriously about AI agents, I felt the same way I did when I first encountered AI. Too technical. Too complex. A little too much time upfront. I’m fortunate to be surrounded...
by Dave Hayward | Mar 18, 2025 | AI, Life and work, Productivity, Psychology, Sales
Persuasion and perseverance One of the hardest jobs I ever had was selling coffee in London. In my twenties, I started at a brand new company with no established customer base. Armed with a London A to Z street map, a newly bought suit, and some business cards, I...
by Dave Hayward | Dec 28, 2024 | Strategy, AI, Brand, Conference, Content, Copywriting, Creativity, Marketing, Marketing technology, Performance marketing, Psychology, Public speaking, Revenue
Our most popular reads from 2024 In 1849, French writer Jean-Baptiste Alphonse Karr wrote “plus ça change, plus c’est la même chose” – “the more things change, the more they stay the same”. When I reviewed our best work from 2024, I noticed an unintended...
by Dave Hayward | Dec 5, 2024 | AI, Life and work, Marketing, Marketing technology, Performance marketing
14,106 martech products (27.8% growth YoY) are on the market in 2024. To be a knowledge worker, and especially a marketer, it helps to be wired to be a novelty seeker. For marketers, when it comes to martech, let alone productivity apps, we’re faced with an...
by Dave Hayward | Nov 20, 2024 | AI, Conference, product, Product marketing, Productivity, Public speaking
Some of the brightest brains in tech are not AI experts yet. I left Spark Accelerate last week with my head hurting from trying to retain all the information generated by the incredible speakers and content. One of the standouts was Edmundo Ortega’s keynote, “An...
by Dave Hayward | Nov 9, 2024 | AI, Content, Copywriting, Creativity, Strategy
Is it possible to write with AI and maintain an honest voice? Everywhere I look, I can see gluggy writing flooding every orifice of the internet. It’s instantly recognisable as produced and posted by unedited generative AI. Generative AI is amazingly good at writing,...
