by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Marketing, Communications, Content, Customer, Customer experience (CX), Digital marketing, Economy, Founder-led marketing, Fractional cmo, Marketing, Marketing technology, Performance marketing, Personal brand, Personal stories, Revenue, Sales, Slideshow with Dave Hayward, Strategy
Themes from meeting a lot of people It’s been a massive few months. We’ve been heads-down with clients at every conceivable stage of the marketing journey: those just flirting with the idea of working with us, those launching or active in the market, and those looking...
by Dave Hayward | Feb 3, 2025 | Creativity, Art, Content, Copywriting, Productivity, Psychology, Strategy
The tension between structure and magic makes successful creative You may not know this about me, but I trained as an artist and am a painter (although I don’t get to practice much these days). One of my sketches is the header image of this article (no AI here!)....
by Dave Hayward | Jan 26, 2025 | B2B Content Strategy, B2B Marketing, Content, Marketing, Marketing technology, Performance marketing, Strategy
B2B content strategy is the key to successful, sustainable sales pipelines, but it can feel like a lot of hard work and a bit fruitless, especially at the beginning. There is no shortcut to the hard work aspect, but there are five concepts that, if implemented, will...
by Dave Hayward | Dec 28, 2024 | Strategy, AI, Brand, Conference, Content, Copywriting, Creativity, Marketing, Marketing technology, Performance marketing, Psychology, Public speaking, Revenue
Our most popular reads from 2024 In 1849, French writer Jean-Baptiste Alphonse Karr wrote “plus ça change, plus c’est la même chose” – “the more things change, the more they stay the same”. When I reviewed our best work from 2024, I noticed an unintended...
by Dave Hayward | Nov 9, 2024 | AI, Content, Copywriting, Creativity, Strategy
Is it possible to write with AI and maintain an honest voice? Everywhere I look, I can see gluggy writing flooding every orifice of the internet. It’s instantly recognisable as produced and posted by unedited generative AI. Generative AI is amazingly good at writing,...
