by Dave Hayward | Apr 26, 2025 | Creativity, Art, Life and work, Personal stories, Podcast, Productivity, Psychology, Strategy
How to make peace with arbitrary choices and create meaning anyway “Two roads diverged in a wood, and I—I took the one less travelled by,And that has made all the difference.” It’s hard to beat the final lines of Robert Frost’s The Road Not Taken. It’s also, famously,...
by Dave Hayward | Feb 3, 2025 | Creativity, Art, Content, Copywriting, Productivity, Psychology, Strategy
The tension between structure and magic makes successful creative You may not know this about me, but I trained as an artist and am a painter (although I don’t get to practice much these days). One of my sketches is the header image of this article (no AI here!)....
by Dave Hayward | Dec 28, 2024 | Strategy, AI, Brand, Conference, Content, Copywriting, Creativity, Marketing, Marketing technology, Performance marketing, Psychology, Public speaking, Revenue
Our most popular reads from 2024 In 1849, French writer Jean-Baptiste Alphonse Karr wrote “plus ça change, plus c’est la même chose” – “the more things change, the more they stay the same”. When I reviewed our best work from 2024, I noticed an unintended...
by Dave Hayward | Nov 9, 2024 | AI, Content, Copywriting, Creativity, Strategy
Is it possible to write with AI and maintain an honest voice? Everywhere I look, I can see gluggy writing flooding every orifice of the internet. It’s instantly recognisable as produced and posted by unedited generative AI. Generative AI is amazingly good at writing,...
by Dave Hayward | Oct 12, 2024 | AI, Creativity, Life and work, Psychology
Hallucination is an old term for a new concept. I first heard the term “hallucination” used in connection with AI during a presentation we organised earlier this year with Greg Shove, CEO of Section, hosted by Journey. Greg explained it (and reiterated in Professor...
