by Dave Hayward | Dec 5, 2024 | AI, Life and work, Marketing, Marketing technology, Performance marketing
14,106 martech products (27.8% growth YoY) are on the market in 2024. To be a knowledge worker, and especially a marketer, it helps to be wired to be a novelty seeker. For marketers, when it comes to martech, let alone productivity apps, we’re faced with an...
by Dave Hayward | Oct 12, 2024 | AI, Creativity, Life and work, Psychology
Hallucination is an old term for a new concept. I first heard the term “hallucination” used in connection with AI during a presentation we organised earlier this year with Greg Shove, CEO of Section, hosted by Journey. Greg explained it (and reiterated in Professor...
by Dave Hayward | Sep 17, 2024 | Strategy, Life and work, Productivity
There’s a wonderful purity in starting again. “It’s about letting things go so you can get what you want.” Bert Cooper from Mad Men was talking about account management, but he could easily have been referring to that moment when you realise it’s...
by Dave Hayward | Aug 29, 2024 | AI, Customer experience (CX), Life and work, Productivity
Ads for Motion – an AI-driven workflow, calendar, and scheduling assistant- deluged me, and I eventually caved in because I was curious. And I think it’s pretty great. Here are my thoughts after about three months of using their product, deep at the core...
