by Dave Hayward | Apr 20, 2025 | AI, AI agents, AI RAG, B2B Marketing, Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Marketing technology, Nadia Ellis, Personal stories, Podcast, Psychology, Public speaking, RAG, Slideshow, Strategy
Time to stop worrying and start building your hive of AI agents When I first started thinking seriously about AI agents, I felt the same way I did when I first encountered AI. Too technical. Too complex. A little too much time upfront. I’m fortunate to be surrounded...
by Dave Hayward | Feb 28, 2025 | B2B Marketing, B2B Content Strategy, Customer, Founder-led marketing, Marketing, Marketing as a service, Marketing technology, Revenue, Strategy, Uncategorized
This is part 3 of a 3 part series about fractional CMOs and marketing-as-a-service models. Click here for part 1, which introduces the rise of the fractional CMO. Part 2 is about our processes, flexibility, and results. Traditional fractional CMO vs. how we do things...
by Dave Hayward | Feb 28, 2025 | Uncategorized, B2B Marketing, Fractional cmo, Marketing, Marketing as a service, Marketing technology, Performance marketing, Strategy
This is part 1 of 3 articles about our fractional CMO and marketing-as-a-service models. Part 2 is about process, flexibility, and results. Part 3 is about how to decide if these models are for you. Fractional or part-time CMOs are on the rise There are a lot of...
by Dave Hayward | Feb 18, 2025 | Strategy, Astronomy, B2B Marketing, Brand, Marketing
A bright object. A mystery wrapped in an enigma. That’s what we’re looking for in marketing and brand. It just so happens that it also describes my favourite moon in the solar system…. And the name of Europa Creative Partners (and our newsletter, Bright Objects). The...
by Dave Hayward | Feb 3, 2025 | Creativity, Art, Content, Copywriting, Productivity, Psychology, Strategy
The tension between structure and magic makes successful creative You may not know this about me, but I trained as an artist and am a painter (although I don’t get to practice much these days). One of my sketches is the header image of this article (no AI here!)....
by Dave Hayward | Jan 26, 2025 | B2B Content Strategy, B2B Marketing, Content, Marketing, Marketing technology, Performance marketing, Strategy
B2B content strategy is the key to successful, sustainable sales pipelines, but it can feel like a lot of hard work and a bit fruitless, especially at the beginning. There is no shortcut to the hard work aspect, but there are five concepts that, if implemented, will...
