by Dave Hayward | Oct 3, 2025 | AI, AI Transformation, Downturn, Economy, Recession, Revenue, Uncategorized
AI bubble giving dotcom crash vibes I’m going to move into dangerous territory, where I say that I listened to Professor Scott Galloway and I thought he had a point. In a recent podcast, he and economic wunderkind Ed Elson tackled the idea that AI is a bubble. Their...
by Dave Hayward | May 8, 2025 | Uncategorized
It’s never been easier to reach your ideal customer. It’s also never been harder to actually connect with them. We’ve all felt it. A tidal wave of outreach tools, AI platforms, and enrichment databases. From Clay to Apollo, we’re awash in ways to find and message...
by Dave Hayward | Mar 9, 2025 | Uncategorized
3 practical ways AI can improve growth and efficiency for SMEs Relatively low cost access to AI makes things easier for SME businesses, but for the ones benefiting the most, it’s not in the ways you might think. That’s because the zone is being flooded by frothy...
by Dave Hayward | Feb 28, 2025 | B2B Marketing, B2B Content Strategy, Customer, Founder-led marketing, Marketing, Marketing as a service, Marketing technology, Revenue, Strategy, Uncategorized
This is part 3 of a 3 part series about fractional CMOs and marketing-as-a-service models. Click here for part 1, which introduces the rise of the fractional CMO. Part 2 is about our processes, flexibility, and results. Traditional fractional CMO vs. how we do things...
by Dave Hayward | Feb 28, 2025 | Uncategorized, B2B Marketing, Fractional cmo, Marketing, Marketing as a service, Marketing technology, Performance marketing, Strategy
This is part 1 of 3 articles about our fractional CMO and marketing-as-a-service models. Part 2 is about process, flexibility, and results. Part 3 is about how to decide if these models are for you. Fractional or part-time CMOs are on the rise There are a lot of...
by Dave Hayward | Feb 13, 2025 | Uncategorized
Like Festivus, it’s AI tools for the rest of us. Running an SME does not mean you have a shortage of decisions. Now, it turns out you’ve got to keep abreast of all the AI tools you must choose. We thought exploring five areas in which AI can help with...
