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Media: Dave Hayward profiled by Revved.

Media: Dave Hayward profiled by Revved.

by | Feb 16, 2026 | AI, AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Brand Building, Business, Content strategy, Creativity, Dave Hayward, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Media, Performance marketing, Productivity, Psychology, Revenue, Sales

Brand building in the wild   Here’s proof of brand-building working.  Revved Events, one of New Zealand’s leading business event organisers, just launched its first-ever LinkedIn profile series. Their first profile? Europa and me!  We are bloody stoked, even...
6 months from now, you’ll wish you started this

6 months from now, you’ll wish you started this

by | Feb 15, 2026 | AI, B2B Marketing, Brand, Brand Building, Brand campaign, Bright Objects, Bright Objects newsletter, Business, Content strategy, Fractional cmo, Marketing, Personal stories, Sales Activation

This is an article about marketing, I promise. I’m going to talk to you about how to get out of the “sales activation” trap. But first, I’m going to take you back to 1979. I’ve got to show the world all that I wanna be Writing “I’m Coming Out” for Diana Ross had...
AI: There’s a fraction too much friction

AI: There’s a fraction too much friction

by | Jan 25, 2026 | AI, AI agents, AI literacy, AI Transformation, AI workflow automation, B2B Marketing, Communications, Customer experience (CX), Europa Creative Partners, Life and work, Marketing, Psychology

Prologue: Our agency vs the universe  One thing I’ve observed about humans is that we generally overestimate our agency in the world. What we can control is vanishingly small, not even being in full control of ourselves. The trick, and I say this as a world-class...