by Dave Hayward | Sep 12, 2025 | Fractional cmo, Downturn, Film, Lehmann Brothers, Personal brand, Personal stories, Recession, Walt Disney
Financial downturn story #1: Lehmann Brothers and me Pictured above: Google Nano’s recreation of me realising I’ve lost a coffee contract in 2008 Nobody thinks of coffee suppliers during global downturns. I have kept a diary since I was 12 years old. My...
by Dave Hayward | Sep 10, 2025 | Brand, AI, B2B Content Strategy, B2B Marketing, Digital marketing, Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Sales, Strategy
The number one reason people reach out to us is to help them grow revenue through lead gen, not brand or trust. Most business leaders are astute problem solvers who usually come to us with diagnosis and (their own) solutions together. Instead of “we want a more...
by Dave Hayward | Jul 26, 2025 | B2B Marketing, AI, Bright Objects, Bright Objects newsletter, Content strategy, GEO, Marketing
This is an excerpt from our newsletter Bright Objects, a weekly deep-dive into marketing, AI, tech, and business. Introducing Lee Densmer, international B2B marketing leader It’s my great pleasure to introduce one of my B2B marketing idols, Lee Densmer. Lee is...
by Dave Hayward | Jun 9, 2025 | Performance marketing, Customer experience (CX), Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Strategy
Don’t get distracted from your ICP I had an epiphany in my late thirties, which transformed my life and changed how I saw the world. This epiphany is also vital for business and marketing: “I am not for everybody, and everybody is not for me.” – Dave...
by Dave Hayward | May 10, 2025 | Psychology, Creativity, Personal stories, Productivity, Strategy
On decision fatigue: “Good decision making is not a trait of the person, in the sense that it’s always there. It’s a state that fluctuates.” Roy Baumeister One late Spring in the 90s, my cousin Trish and I had exams. We had plenty of time and a...
