by Dave Hayward | Jan 26, 2025 | B2B Content Strategy, B2B Marketing, Content, Marketing, Marketing technology, Performance marketing, Strategy
B2B content strategy is the key to successful, sustainable sales pipelines, but it can feel like a lot of hard work and a bit fruitless, especially at the beginning. There is no shortcut to the hard work aspect, but there are five concepts that, if implemented, will...
by Dave Hayward | Jan 26, 2025 | B2B Marketing, Founder-led marketing, Marketing, Performance marketing, Sales, Strategy
Sales and marketing teams can be like the Lennon and McCartney of your business. When there is a healthy tension between them, magic happens. If they go in different directions, you can choose a best-forgotten solo Beatles album from the seventies to supply the...
by Dave Hayward | Jan 21, 2025 | Founder-led marketing, Brand, Copywriting, Marketing
Founder-led marketing is having a moment. Even at some of the world’s largest brands, previously mousey principals have undergone sudden glow-ups (sometimes using AI to make themselves look swol), talked on podcasts, and been relatable on LinkedIn. While this...
by Dave Hayward | Dec 28, 2024 | Strategy, AI, Brand, Conference, Content, Copywriting, Creativity, Marketing, Marketing technology, Performance marketing, Psychology, Public speaking, Revenue
Our most popular reads from 2024 In 1849, French writer Jean-Baptiste Alphonse Karr wrote “plus ça change, plus c’est la même chose” – “the more things change, the more they stay the same”. When I reviewed our best work from 2024, I noticed an unintended...
by Dave Hayward | Dec 17, 2024 | Uncategorized
We did not want to miss our moment to say MERRY CHRISTMAS to you all. As we hurtle towards the year’s end, I find myself caught between two competing impulses: desperately wanting an extra week to wrap up our work, and simultaneously, I can’t wait to get into...
