by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Content strategy, Creativity, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Performance marketing, Productivity, Psychology, Revenue, Sales
On December 23rd, Europa Creative Partners turns ten. (The featured image is a photo of me from 2016, in the first year of Europa’s operations.) When I look at the company registration, I sometimes can’t believe it. It feels like yesterday and like a lifetime...
by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Marketing, Communications, Content, Customer, Customer experience (CX), Digital marketing, Economy, Founder-led marketing, Fractional cmo, Marketing, Marketing technology, Performance marketing, Personal brand, Personal stories, Revenue, Sales, Slideshow with Dave Hayward, Strategy
Themes from meeting a lot of people It’s been a massive few months. We’ve been heads-down with clients at every conceivable stage of the marketing journey: those just flirting with the idea of working with us, those launching or active in the market, and those looking...
by Dave Hayward | Oct 3, 2025 | AI, AI Transformation, Downturn, Economy, Recession, Revenue, Uncategorized
AI bubble giving dotcom crash vibes I’m going to move into dangerous territory, where I say that I listened to Professor Scott Galloway and I thought he had a point. In a recent podcast, he and economic wunderkind Ed Elson tackled the idea that AI is a bubble. Their...
by Dave Hayward | Oct 3, 2025 | AI, AI in advertising, AI literacy, AI Transformation, Communications, Copywriting, Productivity, Psychology
The unstoppable rise of AI workforce Let’s circle back to think outside the box: it’s not like corporate jargon wasn’t already bad enough. Now, a corporate life full of passive-aggressive emails and tedious PowerPoint presentations is joined by a new villain. A new...
