by Dave Hayward | Mar 18, 2026 | AI, AI agents, AI Continuum, AI in advertising, AI literacy, AI RAG, AI Transformation, AI workflow automation, B2B Marketing, Europa Creative Partners, Founder-led marketing, Fractional cmo, Mahi Tahi, Marketing, Marketing as a service, Marketing technology, Nadia Ellis, Personal stories, Podcast, Productivity, Psychology, Public speaking, RAG, Slideshow, Strategy
The foundations of AI readiness and what needs to happen I run a marketing business, which might seem like an odd background for writing about AI readiness. But I spend a lot of time inside technology companies and alongside the people trying to modernise them, and...
by Dave Hayward | Mar 9, 2026 | AI, AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Brand Building, Business, Content strategy, Creativity, Dave Hayward, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Media, Performance marketing, Productivity, Psychology, Revenue, Sales
I used to worry that my career seemed accidental. Then I realised that the detours are a feature, not a bug. Still buzzing from speaking at (and experiencing) the fantastic The Marketing Club AU/NZ careers in marketing event last night. It was a privilege to join a...
by Dave Hayward | Feb 16, 2026 | AI, AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Brand Building, Business, Content strategy, Creativity, Dave Hayward, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Media, Performance marketing, Productivity, Psychology, Revenue, Sales
Brand building in the wild Here’s proof of brand-building working. Revved Events, one of New Zealand’s leading business event organisers, just launched its first-ever LinkedIn profile series. Their first profile? Europa and me! We are bloody stoked, even...
by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Content strategy, Creativity, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Performance marketing, Productivity, Psychology, Revenue, Sales
On December 23rd, Europa Creative Partners turns ten. (The featured image is a photo of me from 2016, in the first year of Europa’s operations.) When I look at the company registration, I sometimes can’t believe it. It feels like yesterday and like a lifetime...
by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Marketing, Communications, Content, Customer, Customer experience (CX), Digital marketing, Economy, Founder-led marketing, Fractional cmo, Marketing, Marketing technology, Performance marketing, Personal brand, Personal stories, Revenue, Sales, Slideshow with Dave Hayward, Strategy
Themes from meeting a lot of people It’s been a massive few months. We’ve been heads-down with clients at every conceivable stage of the marketing journey: those just flirting with the idea of working with us, those launching or active in the market, and those looking...
by Dave Hayward | Sep 10, 2025 | Brand, AI, B2B Content Strategy, B2B Marketing, Digital marketing, Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Sales, Strategy
The number one reason people reach out to us is to help them grow revenue through lead gen, not brand or trust. Most business leaders are astute problem solvers who usually come to us with diagnosis and (their own) solutions together. Instead of “we want a more...
