by Dave Hayward | Jan 26, 2025 | B2B Marketing, Founder-led marketing, Marketing, Performance marketing, Sales, Strategy
Sales and marketing teams can be like the Lennon and McCartney of your business. When there is a healthy tension between them, magic happens. If they go in different directions, you can choose a best-forgotten solo Beatles album from the seventies to supply the...
by Dave Hayward | Jan 21, 2025 | Founder-led marketing, Brand, Copywriting, Marketing
Founder-led marketing is having a moment. Even at some of the world’s largest brands, previously mousey principals have undergone sudden glow-ups (sometimes using AI to make themselves look swol), talked on podcasts, and been relatable on LinkedIn. While this...
by Dave Hayward | Dec 28, 2024 | Strategy, AI, Brand, Conference, Content, Copywriting, Creativity, Marketing, Marketing technology, Performance marketing, Psychology, Public speaking, Revenue
Our most popular reads from 2024 In 1849, French writer Jean-Baptiste Alphonse Karr wrote “plus ça change, plus c’est la même chose” – “the more things change, the more they stay the same”. When I reviewed our best work from 2024, I noticed an unintended...
by Dave Hayward | Dec 5, 2024 | AI, Life and work, Marketing, Marketing technology, Performance marketing
14,106 martech products (27.8% growth YoY) are on the market in 2024. To be a knowledge worker, and especially a marketer, it helps to be wired to be a novelty seeker. For marketers, when it comes to martech, let alone productivity apps, we’re faced with an...
by Dave Hayward | Nov 28, 2024 | Performance marketing, Brand, Digital marketing, Marketing, Product marketing, Sales, Strategy
Which metrics matter? “What metrics do we measure? How do we measure ROI?” These are two of the most common questions in initial client engagements. I do not answer each question or client the same way, but every answer I give includes the word “depends.” It’s easy to...
by Dave Hayward | Oct 4, 2024 | Marketing, Customer, Customer experience (CX), product, Product marketing
Occam’s Razor is an excellent way of cutting through when you’re having trouble marketing a product or service to customers. Often, the simplest explanation is the right one. William of Okham, the friar associated with the concept, would have a field day in...
