by Dave Hayward | Mar 9, 2026 | AI, AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Brand Building, Business, Content strategy, Creativity, Dave Hayward, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Media, Performance marketing, Productivity, Psychology, Revenue, Sales
I used to worry that my career seemed accidental. Then I realised that the detours are a feature, not a bug. Still buzzing from speaking at (and experiencing) the fantastic The Marketing Club AU/NZ careers in marketing event last night. It was a privilege to join a...
by Dave Hayward | Feb 16, 2026 | AI, AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Brand Building, Business, Content strategy, Creativity, Dave Hayward, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Media, Performance marketing, Productivity, Psychology, Revenue, Sales
Brand building in the wild Here’s proof of brand-building working. Revved Events, one of New Zealand’s leading business event organisers, just launched its first-ever LinkedIn profile series. Their first profile? Europa and me! We are bloody stoked, even...
by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Content strategy, Creativity, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Performance marketing, Productivity, Psychology, Revenue, Sales
On December 23rd, Europa Creative Partners turns ten. (The featured image is a photo of me from 2016, in the first year of Europa’s operations.) When I look at the company registration, I sometimes can’t believe it. It feels like yesterday and like a lifetime...
by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Marketing, Communications, Content, Customer, Customer experience (CX), Digital marketing, Economy, Founder-led marketing, Fractional cmo, Marketing, Marketing technology, Performance marketing, Personal brand, Personal stories, Revenue, Sales, Slideshow with Dave Hayward, Strategy
Themes from meeting a lot of people It’s been a massive few months. We’ve been heads-down with clients at every conceivable stage of the marketing journey: those just flirting with the idea of working with us, those launching or active in the market, and those looking...
by Dave Hayward | Sep 10, 2025 | Brand, AI, B2B Content Strategy, B2B Marketing, Digital marketing, Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Sales, Strategy
The number one reason people reach out to us is to help them grow revenue through lead gen, not brand or trust. Most business leaders are astute problem solvers who usually come to us with diagnosis and (their own) solutions together. Instead of “we want a more...
by Dave Hayward | May 9, 2025 | Strategy, Marketing, product, Revenue, Sales
There is no right time to be in business. I reactivated Europa Creative Partners about this time last year. For most of its existence, it was a side hustle, but it had been a full-time thing at one stage about four years ago. I loved it and wanted to do it again, but...
