by Dave Hayward | Mar 18, 2025 | AI, Life and work, Productivity, Psychology, Sales
Persuasion and perseverance One of the hardest jobs I ever had was selling coffee in London. In my twenties, I started at a brand new company with no established customer base. Armed with a London A to Z street map, a newly bought suit, and some business cards, I...
by Dave Hayward | Jan 26, 2025 | B2B Marketing, Founder-led marketing, Marketing, Performance marketing, Sales, Strategy
Sales and marketing teams can be like the Lennon and McCartney of your business. When there is a healthy tension between them, magic happens. If they go in different directions, you can choose a best-forgotten solo Beatles album from the seventies to supply the...
by Dave Hayward | Nov 28, 2024 | Performance marketing, Brand, Digital marketing, Marketing, Product marketing, Sales, Strategy
Which metrics matter? “What metrics do we measure? How do we measure ROI?” These are two of the most common questions in initial client engagements. I do not answer each question or client the same way, but every answer I give includes the word “depends.” It’s easy to...
by Dave Hayward | Sep 30, 2024 | Strategy, Marketing, Revenue, Sales
Marketing and cricket analogy klaxon “Doubt kills more ideas than failure ever did” Brendon “Baz” McCallum, former captain of the New Zealand Black Caps and current head coach of the England team, didn’t invent the phrase, but he lives by it....
