by Dave Hayward | Mar 18, 2026 | AI, AI agents, AI Continuum, AI in advertising, AI literacy, AI RAG, AI Transformation, AI workflow automation, B2B Marketing, Europa Creative Partners, Founder-led marketing, Fractional cmo, Mahi Tahi, Marketing, Marketing as a service, Marketing technology, Nadia Ellis, Personal stories, Podcast, Productivity, Psychology, Public speaking, RAG, Slideshow, Strategy
The foundations of AI readiness and what needs to happen I run a marketing business, which might seem like an odd background for writing about AI readiness. But I spend a lot of time inside technology companies and alongside the people trying to modernise them, and...
by Dave Hayward | Feb 26, 2026 | AI, Business, Marketing, Productivity, Strategy
Something big is happening There’s a viral essay going around called “Something Big Is Happening.” The gist is: an AI startup founder (Matt Shumer) has stopped being polite about what’s coming for white-collar work, and the picture he paints is...
by Dave Hayward | Dec 19, 2025 | AI, AI literacy, AI Transformation, AI workflow automation, Bright Objects, ChatGPT, Gemini, Google, Strategy
The “Lazy War”: Why the “default” AI is going to win There is an old saying in technology: “Friction is the enemy of adoption.” We are seeing this play out in real-time in the AI wars. OpenAI recently released ChatGPT 5.2....
by Dave Hayward | Dec 19, 2025 | AI, Productivity, Strategy, Vibe coding
I have a confession to make. I love tidy books. I love the idea of having every receipt filed, every invoice sorted by vendor, and every financial record perfectly organised for my accountant. But I do not have the bandwidth (or, let’s be honest, the...
by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Marketing, Communications, Content, Customer, Customer experience (CX), Digital marketing, Economy, Founder-led marketing, Fractional cmo, Marketing, Marketing technology, Performance marketing, Personal brand, Personal stories, Revenue, Sales, Slideshow with Dave Hayward, Strategy
Themes from meeting a lot of people It’s been a massive few months. We’ve been heads-down with clients at every conceivable stage of the marketing journey: those just flirting with the idea of working with us, those launching or active in the market, and those looking...
by Dave Hayward | Sep 10, 2025 | Brand, AI, B2B Content Strategy, B2B Marketing, Digital marketing, Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Sales, Strategy
The number one reason people reach out to us is to help them grow revenue through lead gen, not brand or trust. Most business leaders are astute problem solvers who usually come to us with diagnosis and (their own) solutions together. Instead of “we want a more...
