by Dave Hayward | Dec 19, 2025 | AI, AI literacy, AI Transformation, AI workflow automation, Bright Objects, ChatGPT, Gemini, Google, Strategy
The “Lazy War”: Why the “default” AI is going to win There is an old saying in technology: “Friction is the enemy of adoption.” We are seeing this play out in real-time in the AI wars. OpenAI recently released ChatGPT 5.2....
by Dave Hayward | Dec 19, 2025 | AI, Productivity, Strategy, Vibe coding
I have a confession to make. I love tidy books. I love the idea of having every receipt filed, every invoice sorted by vendor, and every financial record perfectly organised for my accountant. But I do not have the bandwidth (or, let’s be honest, the...
by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Marketing, Communications, Content, Customer, Customer experience (CX), Digital marketing, Economy, Founder-led marketing, Fractional cmo, Marketing, Marketing technology, Performance marketing, Personal brand, Personal stories, Revenue, Sales, Slideshow with Dave Hayward, Strategy
Themes from meeting a lot of people It’s been a massive few months. We’ve been heads-down with clients at every conceivable stage of the marketing journey: those just flirting with the idea of working with us, those launching or active in the market, and those looking...
by Dave Hayward | Sep 10, 2025 | Brand, AI, B2B Content Strategy, B2B Marketing, Digital marketing, Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Sales, Strategy
The number one reason people reach out to us is to help them grow revenue through lead gen, not brand or trust. Most business leaders are astute problem solvers who usually come to us with diagnosis and (their own) solutions together. Instead of “we want a more...
by Dave Hayward | Jun 9, 2025 | Performance marketing, Customer experience (CX), Founder-led marketing, Fractional cmo, Marketing, Marketing as a service, Strategy
Don’t get distracted from your ICP I had an epiphany in my late thirties, which transformed my life and changed how I saw the world. This epiphany is also vital for business and marketing: “I am not for everybody, and everybody is not for me.” – Dave...
by Dave Hayward | May 10, 2025 | Psychology, Creativity, Personal stories, Productivity, Strategy
On decision fatigue: “Good decision making is not a trait of the person, in the sense that it’s always there. It’s a state that fluctuates.” Roy Baumeister One late Spring in the 90s, my cousin Trish and I had exams. We had plenty of time and a...
