by Dave Hayward | Jan 25, 2026 | AI, AI agents, AI literacy, AI Transformation, AI workflow automation, B2B Marketing, Communications, Customer experience (CX), Europa Creative Partners, Life and work, Marketing, Psychology
Prologue: Our agency vs the universe One thing I’ve observed about humans is that we generally overestimate our agency in the world. What we can control is vanishingly small, not even being in full control of ourselves. The trick, and I say this as a world-class...
by Dave Hayward | Dec 19, 2025 | AI, AI literacy, AI Transformation, AI workflow automation, Bright Objects, ChatGPT, Gemini, Google, Strategy
The “Lazy War”: Why the “default” AI is going to win There is an old saying in technology: “Friction is the enemy of adoption.” We are seeing this play out in real-time in the AI wars. OpenAI recently released ChatGPT 5.2....
by Dave Hayward | Dec 19, 2025 | AI, Productivity, Strategy, Vibe coding
I have a confession to make. I love tidy books. I love the idea of having every receipt filed, every invoice sorted by vendor, and every financial record perfectly organised for my accountant. But I do not have the bandwidth (or, let’s be honest, the...
by Dave Hayward | Dec 19, 2025 | AI, Business, Marketing, Personal stories
The rise of the “Human Premium” 3 Predictions for 2026 I don’t have a crystal ball. However, if you look at the signals from the field, you can see the shape of what is coming next. Here is where we think marketing, particularly B2B marketing, is heading...
by Dave Hayward | Dec 6, 2025 | AI Transformation, B2B Content Strategy, B2B Marketing, Brand, Content strategy, Creativity, Europa Creative Partners, Founder-led marketing, Life and work, Marketing, Marketing as a service, Performance marketing, Productivity, Psychology, Revenue, Sales
On December 23rd, Europa Creative Partners turns ten. (The featured image is a photo of me from 2016, in the first year of Europa’s operations.) When I look at the company registration, I sometimes can’t believe it. It feels like yesterday and like a lifetime...
